Wait, what is this? Expedia powers new GoogleDeal website
Before FairSearch member Microsoft quickly convenes a conference call to ask what the hell is going on, GoogleDeals (and the Expedia connection) is actually rather innocent.
First of all the site is NOTHING to do with the arch, (do no) evil enemy in Mountain View, California.
And the online travel agency’s involvement is just one of the vagaries of its fast growing Expedia Affiliate Network, where any third party site can sign up and take all the search and booking functionality of the Expedia mothership and white label it into their own platform.
In this case the search element is also shows a “Sabre connected” logo at the foot of the search results as well as hotel reviews from TripAdvisor – two companies which are, err, also members of FairSearch!
Given the protective nature of Google with its brand identity, GoogleDeals is more than likely to be heading in the same direction as the ill-fated Google Bypass service launched in the UK in the summer of 2010.
Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.
He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.