australia site data new
673 days ago
 

WebJet closes in on Wotif, Expedia falls further behind – Top Australia travel websites, October 2012

Wotif is feeling the chill air of WebJet breathing down its neck after the gap between the pair closed dramatically at the top of the leading travel websites in Australia.

WebJet added 0.10% to its monthly share of the agency sector in October as Wotif lost over 1% of its own. The pair have more than a 3% market share lead over Expedia in third position.

Most popular travel websites in Australia for October 2012:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Wotif.comwww.wotif.com12.39%1
2Webjet Australiawww.webjet.com.au12.28%2
3Expedia Australiawww.expedia.com.au9.01%3
4Flight Centrewww.flightcentre.com.au7.78%4
5Lastminute.com.auwww.lastminute.com.au4.85%5
6Best Flightswww.bestflights.com.au2.68%6
7ZUJI Australiawww.zuji.com2.12%7
8Jetabroadwww.jetabroad.com1.62%8
9travel.com.auwww.travel.com.au1.50%9
10Skyscanner Australiawww.skyscanner.com.au1.43%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1Agoda.comwww.agoda.com7.97%3
2TripAdvisor - Australiawww.tripadvisor.com.au7.66%1
3Booking.comwww.booking.com5.98%2
4TripAdvisorwww.tripadvisor.com3.75%4
5Stayzwww.stayz.com.au3.30%5
6Agoda Australiawww.agoda.com.au2.17%7
7Hotels Combinedwww.hotelscombined.com1.86%6
8HotelClubwww.hotelclub.com1.45%9
9Totaltravel.comwww.totaltravel.com1.41%8
10Hotels.comwww.hotels.com1.34%9

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Jetstarwww.jetstar.com20.34%2
2Qantaswww.qantas.com.au19.48%1
3Virgin Australiawww.virginaustralia.com16.47%3
4Tiger Airwayswww.tigerairways.com5.35%4
5AirAsiawww.airasia.com5.15%5
6Emirateswww.emirates.com3.95%6
7Singapore Airlineswww.singaporeair.com3.13%7
8Cathay Pacificwww.cathaypacific.com2.90%-
9Air New Zealand - Australiawww.airnz.com.au2.02%10
10FlyScoot.comwww.flyscoot.com1.92%8

Search Terms

RankSearch TermPercentage of Clicks`Percentage PaidPercentage OrganicPrevious Position
1google maps1.53%0.15%99.85%2
2jetstar1.52%0.67%99.33%1
3qantas1.05%15.49%84.51%3
4webjet0.98%0.60%99.40%4
5flight centre0.63%39.94%60.06%5
6maps0.58%0.07%99.93%7
7wotif0.57%2.04%97.96%6
8tiger airways0.41%2.78%97.22%8
9virgin airlines0.40%60.60%39.40%-
10singapore airlines0.33%14.48%85.52%9

NB: Data courtesy of Experian Hitwise

NB2: Uluru image via Shutterstock.

 
 
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