Well that was completely predictable – William Shatner returns for Priceline TV ads [VIDEO]
Five weeks ago, when the “spirit” of Shatner returned in another TV ad for the online travel agency, it was blatantly obvious to anyone that understands marketing that Priceline was never REALLY going to kill off its prized asset.
And, so, after the mainstream media wrote countless articles about Shatner being bumped off back in January this year, each is piling back in again today with news of his return.
Job done, marketing gurus.
Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.
He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.