australia site data new
458 days ago
 

Wotif and Webjet pull ahead – Top Australia travel websites, December 2012

Market leader Wotif and second placed Webjet have increased their share of traffic in the list of most popular travel websites in Australia.

Webjet is now 3% ahead of Expedia and leading Flight Centre by 4.25%. In top spot is Wotif, with over 1.25% market share ahead of Webjet.

Most popular travel websites in Australia for December 2012:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Wotif.comwww.wotif.com13.34%1
2Webjet Australiawww.webjet.com.au12.00%2
3Expedia Australiawww.expedia.com.au8.79%3
4Flight Centrewww.flightcentre.com.au7.68%4
5Lastminute.com.auwww.lastminute.com.au6.18%5
6Best Flightswww.bestflights.com.au2.95%6
7ZUJI Australiawww.zuji.com2.00%7
8Skyscanner Australiawww.skyscanner.com.au1.93%8
9Travelzoo Australiawww.travelzoo.com/au1.52%-
10travel.com.auwww.travel.com.au1.40%9

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisor - Australiawww.tripadvisor.com.au9.02%1
2Booking.comwww.booking.com5.99%2
3TripAdvisorwww.tripadvisor.com4.01%3
4Stayzwww.stayz.com.au3.22%4
5Hotels Combinedwww.hotelscombined.com3.16%5
6Agoda Australiawww.agoda.com.au2.35%6
7Totaltravel.comwww.totaltravel.com1.70%9
8Agoda.comwww.agoda.com1.67%8
9Visit New South Waleswww.visitnsw.com.au1.44%-
10RedBalloonwww.redballoon.com.au1.39%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Jetstarwww.jetstar.com20.40%2
2Qantaswww.qantas.com.au19.04%1
3Virgin Australiawww.virginaustralia.com16.35%3
4Tiger Airwayswww.tigerairways.com6.25%4
5AirAsiawww.airasia.com5.10%5
6Emirateswww.emirates.com4.20%6
7Singapore Airlineswww.singaporeair.com3.26%7
8FlyScoot.comwww.flyscoot.com2.12%8
9Malaysia Airlineswww.malaysiaairlines.com1.99%10
10Air New Zealand - Australiawww.airnz.com.au1.77%9

Search Terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1jetstar1.67%0.57%99.43%2
2google maps1.51%0.14%99.86%1
3qantas0.98%12.49%87.51%3
4webjet0.83%3.02%96.98%4
5maps0.61%0.23%99.77%5
6flight centre0.57%21.69%78.31%6
7wotif0.57%1.38%98.62%7
8tiger airways0.52%0.85%99.15%8
9singapore airlines0.33%14.26%85.74%9
10airasia0.28%9.69%90.31%-

NB: Data courtesy of Experian Hitwise

NB2Uluru image via Shutterstock.

 
 
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