new york site data5
996 days ago
 

Yahoo Travel back in leading trio – Top US travel sites, 30 July 2011

The topsy turvy world of Yahoo Travel continues again, with the site heading up to third place in the top ten list of travel websites in the US.

The site leaped over Orbitz, Travelocity and Hotwire to nestle in behind Priceline this week. The last time it was amongst the leading three was in early-July.

Travelocity also overtook Hotwire, although there is no difference in the recorded market share between the two.

new york site data5

Most popular travel websites in the US for the week ending July 30 2011:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com12.63%1
2priceline.comwww.priceline.com9.95%2
3Yahoo! Traveltravel.yahoo.com9.77%6
4Orbitzwww.orbitz.com6.55%3
5Travelocitywww.travelocity.com5.76%5
6Hotwirewww.hotwire.com5.76%4
7CheapOairwww.cheapoair.com4.54%7
8Kayakwww.kayak.com4.54%8
9bookingbuddywww.bookingbuddy.com3.11%9
10Cheap Ticketswww.cheaptickets.com2.82%10

Destinations and Accommodation

RankWebsitesDomainVisits SharePrevious Position
1TripAdvisorwww.tripadvisor.com7.80%1
2Hotels.comwww.hotels.com3.57%2
3Marriott Internationalwww.marriott.com2.62%3
4InterContinental Hotels Groupwww.ichotelsgroup.com2.29%4
5Hilton Hotels Onlinewww.hilton.com1.94%5
6Vacation Rentals by Ownerwww.vrbo.com1.83%6
7Booking.comwww.booking.com1.73%7
8Choice Hotels Internationalwww.choicehotels.com1.46%8
9Carnival Cruise Lineswww.carnival.com1.41%9
10Six Flagswww.sixflags.com1.18%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com23.99%1
2Delta Air Lineswww.delta.com12.49%2
3American Airlineswww.aa.com9.78%3
4JetBlue Airwayswww.jetblue.com7.77%4
5Continental Airlineswww.continental.com6.72%5
6United Airlineswww.united.com5.68%6
7US Airwayswww.usairways.com5.34%7
8AirTran Airwayswww.airtran.com4.74%8
9Spirit Airlineswww.spiritair.com3.35%9
10Alaska Airlines and Horizon Airwww.alaskaair.com3.00%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest3.95%0.44%99.56%1
2google maps1.51%0.30%99.70%2
3southwest airlines0.86%34.41%65.59%3
4maps0.79%0.57%99.43%4
5map quest0.71%0.32%99.68%5
6expedia0.61%37.58%62.42%6
7travelocity0.52%50.00%50.00%7
8mapquest driving directions0.47%0.20%99.80%8
9priceline0.41%59.91%40.09%-
10google earth0.39%21.70%78.30%10

NB: Data couresy of Experian Hitwise

 
 
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