Talking windows
2 years ago
 

Yep, it’s in your head: Train window adverts bring silent audio ads to commuters

The commercialization of pretty much every avenue of life, both online and off, continues. The latest advertising innovation? Using vibrations to create advertising that can only be heard when resting against a train window.

The ads, being tested by BBDO Germany on behalf of broadcaster Sky Deutschland, come from an unusual place: the train window.

By using vibration technology, similar to the way Bluetooth headsets work, the ad can be transmitted silently.

Only when a person’s skull is pressed against the window will the ad be heard – and the advert will also seem to come directly from inside the brain.

The ads are currently only being tested in Germany, and there are no plans on testing with affiliated broadcasters, such as BSkyB in the UK.

Are train windows everywhere soon going to lose their “restability?” Will plane windows soon be transmitting soothing sounds, journey information or in-flight ads?

The only thing for certain is that advertisers will continue to push the boundaries into unexpected – and likely extremely lucrative – means to advertise to the traveling public.

 
 
Nick Vivion

About the Writer :: Nick Vivion

Nick Vivion was a senior reporter for Tnooz from August 2012 to July 2015.

 

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  1. Lara

    I’m resting my head on a train window, because I want to REST… not hear about weight loss or heaven’s forbid…the tenor from Go Compare!

     
    • Valerie H

      In twenty+ years of being in the ad biz, I have found that people respond to GOOD ads that inform and influence their buying decisions, not offensive brainwashing. Fool ‘em once, and they will have a negative view of your business forever.

       
 
 

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