Alex Bainbridge

About Alex Bainbridge

Alex writes about travel technology, travel startups, specialist tour operators and the tours & activities sector. He has previously led ecommerce, social media and reservation system projects for airlines, leading mainstream tour operators and hotel distribution companies in both leisure and business travel sectors.

He is the CEO of TourCMS, a web based software-as-a-service reservation system and distribution platform used by many specialist tour operators worldwide to take online bookings and distribute to 3rd parties.

He also moderates Small Fish Big Ocean, a community that welcomes small tour operators and niche travel agents to come and discuss travel ecommerce issues. Alex has a computing degree, is passionate about usability, speaks French and still writes and reviews code.

If I was a digital guru at Thomas Cook…

thomas cook guru

Last week the industry and mainstream media in Europe were talking a lot about Thomas Cook. Why? Because new(ish) CEO Harriet Green has a plan to turn around the company.

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Time to feed the zombie travel startups to the lions (aka The Successful Ones)

zombie

One of the larger challenges running a complex, supplier-facing business within the tours and activities sector is the competitors (all startups) that are failing.

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Travel startups: ditch the consumer traction and focus on data

traction people

There has been plenty of digital inches written recently about the Series A crunch. Is it real? I don’t know.

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A rough guide to eight big travel industry battles

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To let you spend more time schmoozing (or sleeping), here is a wry take on what is often discussed in travel industry panel debates.

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Time for an economics lesson and a sprinkling of the real world over tours and activities

economics lesson

Tnooz recently featured two somewhat academic articles about the economics of peer-to-peer travel marketplaces (Article #1, Article #2).

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The best trip planning sites might be those that focus on motivation, not inspiration

inspire travel

For many people travel is all about realising dreams, a brief respite from the daily grind of life and the chance to get inspired by places that they visit.

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Is turning dreams into reality the way to solve trip inspiration?

inspiration sign

Inspiration. An over used-word around these parts. But inspiration remains one of the final remaining challenges in online travel.

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Ahoy the Pirates of Penzance [Travel Industry Disruption version]

pirate treasure

Being called a bunch of pirates in an industry isn’t as bad an insult as it sounds – especially in the context of being seen as potential disruptive forces in the travel sector.

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Win a job! Go on a trip of a lifetime (unless you are a travel blogger)

fan in a van

Are you bored in your job? Looking for a new challenge!? How about come and work for us for a few months, probably unpaid, but will send you on a trip of a lifetime.

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Responsible Tourism web intermediaries must be, well, responsible as well

globe hands

It is currently Responsible Tourism Week. In the tours and activities sector, so-called responsible tourism is important. Very important.

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