If there’s one thing travel startups like, it’s sexiness. Not the raunchy kind, but something that sets them apart from the status quo and has some kind of wow factor. Or at least that’s the aim.
When one reads articles like Tnooz’s recent piece on Foursquare accepting instant restaurant bookings, it’s easy to jump to the conclusion (as our dear editor did) that tours and activities must be next.
Imagine a world where someone owns a record of everything you do in life. Went shopping? Safeway owns that act. Watched a movie? Netflix owns a record of that. Grabbed a quick bite to eat? McDonalds owns a log of that.
United Airlines lost all ability to transact online, in person and over the phone following a reservation systems failure earlier today.
Expedia. Travelocity. TripAdvisor. Kayak. These are all household names that even your mother will likely know.
Similar to most up-and-coming technologies, there is much confusion as to what something like Big Data really means and how it can help make the customer experience better and lead to more sales.