
If there’s one thing travel startups like, it’s sexiness. Not the raunchy kind, but something that sets them apart from the status quo and has some kind of wow factor. Or at least that’s the aim.
Alex Kremer is chief operating officer and co-founder at Flextrip, a tours and activities marketplace API servicing travel companies.
Alex is a 15 year veteran of technology startup companies, previously co-founding Cruvee, a business intelligence company for the wine industry where he led Business Development.
Prior to that, he co-founded FanAxis, one of the world's first fan club management and merchandising firms in the music and entertainment industries.
Alex began his career at 16 by founding Onlink, an early innovator in virtualized server technologies for the web hosting industry. Alex is based in Boulder, Colorado.

If there’s one thing travel startups like, it’s sexiness. Not the raunchy kind, but something that sets them apart from the status quo and has some kind of wow factor. Or at least that’s the aim.

When one reads articles like Tnooz’s recent piece on Foursquare accepting instant restaurant bookings, it’s easy to jump to the conclusion (as our dear editor did) that tours and activities must be next.

Imagine a world where someone owns a record of everything you do in life. Went shopping? Safeway owns that act. Watched a movie? Netflix owns a record of that. Grabbed a quick bite to eat? McDonalds owns a log of that.

United Airlines lost all ability to transact online, in person and over the phone following a reservation systems failure earlier today.

Earlier this year, I sat on a panel which had the title “Don’t be a supercreep!”, covering privacy issues in the era of big data.

Expedia. Travelocity. TripAdvisor. Kayak. These are all household names that even your mother will likely know.

Foursquare this week launched its Explore feature on the web, an effort termed as: “Personalized search for the real world.”

Similar to most up-and-coming technologies, there is much confusion as to what something like Big Data really means and how it can help make the customer experience better and lead to more sales.

If industrial unrest wasn’t bad enough, Qantas is now being widely criticized for its social media efforts during the recent 48-hour shutdown.

Banish how it used to be carried out – travel inspiration and searching for products has changed immeasurably as consumers find new ways of finding the perfect trip.

Do you understand the true costs of travel payments, how to reduce your exposure to credit card fraud and surcharges or how virtual cards work?

Discussing recent hot topics such as the TripAdvisor-Jetsetter acquisition, hotel wifi, Wordpress and hotels, mobile design and user experience.

Ancillary services are here to stay, so how do travel companies and airlines develop their technology and relationships so that merchandising can work for everyone?
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