Valyn Perini

About Valyn Perini

Valyn Perini is an experienced travel professional with more than fifteen years in operations, sales and marketing, systems, consulting, and software development in the hospitality and travel industry.

As chief executive of the OpenTravel Alliance, she oversees the operations of the organization, including developing and executing strategies to reach the goal of standardized electronic distribution of travel and traveler information.

Her travel career includes stints with InterContinental, Westin and SwissĂ´tel, with PricewaterhouseCoopers as a travel technology consultant, and as the director of product strategy for Newmarket International.

Originally from Atlanta, Valyn now lives in Boston.

Practical application of semantic technology and personalization in travel

personalisation

Larry Smith of Thematix has previously written several excellent posts in Tnooz about semantic technologies in the travel industry.

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Open APIs in travel need to grow up

baby computer

Open APIs (those that are freely or cheaply and easily available) are great – the travel industry has a long and checkered past with proprietary access to information that has, as most here will argue, stifled innovation.

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What are the three big technology issues for the hotel industry?

hotel room tech

Technology enables service. That’s the idea, anyway. In the hotel industry, thousands of companies provide hundreds of applications to help hotels to manage operations and provide better guest service.

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Can the latest dip into the global hotel ID swamp work?

hotel map plenty

The Travel Technology Initiative recently announced the launch of TTIcodes, an initiative to create “the definitive listing of properties” core information.

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Five reasons why the airline merchandising saga is maturing

luggage cash

Lots of ideas were floated at the annual Datalex User’s Conference in Dublin last week, as a roomful of consultants, airlines, distributors, and technology providers talked about airline merchandising perhaps coming-of-age.

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Rough guide to modern distribution in hostelling

backpacker

Travelers who love hostels usually say their favorite thing is the social life – meeting new friends, hanging out in the bar or lobby or garden, the potential for new experiences.

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Multiple technology standards in travel – an oxymoron to overcome

queue

An industry with multiple standards bodies using the same type of technology addressing the same business functions could be seen as an indication of an industry in some disarray.

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Part Three – So what happened to travel tech in 2010?

Tnooz node Valyn Perini reflects on her predictions for the last year.

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High noon at the vacation rental saloon

high noon

Everyone agrees that the vacation rental industry is in a state of evolution, if not revolution. But one that increasingly resembles a classic Western movie.

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Take that HomeAway – time to build an industry switch for rentals

switch

Even before Google waded in last week, vacation rentals was one of the hottest sectors in the travel industry, but one with challenges on the technology side.

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