Valyn Perini

About Valyn Perini

Valyn Perini is an experienced travel professional with more than fifteen years in operations, sales and marketing, systems, consulting, and software development in the hospitality and travel industry.

As chief executive of the OpenTravel Alliance, she oversees the operations of the organization, including developing and executing strategies to reach the goal of standardized electronic distribution of travel and traveler information.

Her travel career includes stints with InterContinental, Westin and SwissĂ´tel, with PricewaterhouseCoopers as a travel technology consultant, and as the director of product strategy for Newmarket International.

Originally from Atlanta, Valyn now lives in Boston.

Make the most of your travel innovation pitch… or just go home

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As a judge at the Phocuswright Travel Innovation Summit last week, I had the honor of having 30 companies present their businesses to me and my fellow judges in eight-minute slots during one day.

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For the sake of innovation in the travel industry, it is time to unleash the (Big) data

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Big Data. I know, you’re totally sick of this topic. The chatter about Big Data is just numbing – even the Harvard Business Review joined the chorus a few months ago.

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What are the top five questions from startups entering the travel industry?

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As a neutral and independent standards body, we at OpenTravel get questions, and lots of them, about the travel industry.

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Practical application of semantic technology and personalization in travel

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Larry Smith of Thematix has previously written several excellent posts in Tnooz about semantic technologies in the travel industry.

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Open APIs in travel need to grow up

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Open APIs (those that are freely or cheaply and easily available) are great – the travel industry has a long and checkered past with proprietary access to information that has, as most here will argue, stifled innovation.

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What are the three big technology issues for the hotel industry?

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Technology enables service. That’s the idea, anyway. In the hotel industry, thousands of companies provide hundreds of applications to help hotels to manage operations and provide better guest service.

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Can the latest dip into the global hotel ID swamp work?

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The Travel Technology Initiative recently announced the launch of TTIcodes, an initiative to create “the definitive listing of properties” core information.

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Five reasons why the airline merchandising saga is maturing

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Lots of ideas were floated at the annual Datalex User’s Conference in Dublin last week, as a roomful of consultants, airlines, distributors, and technology providers talked about airline merchandising perhaps coming-of-age.

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Rough guide to modern distribution in hostelling

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Travelers who love hostels usually say their favorite thing is the social life – meeting new friends, hanging out in the bar or lobby or garden, the potential for new experiences.

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Multiple technology standards in travel – an oxymoron to overcome

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An industry with multiple standards bodies using the same type of technology addressing the same business functions could be seen as an indication of an industry in some disarray.

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