Valyn Perini

About Valyn Perini

Valyn Perini is an experienced travel professional with more than fifteen years in operations, sales and marketing, systems, consulting, and software development in the hospitality and travel industry.

As chief executive of the OpenTravel Alliance, she oversees the operations of the organization, including developing and executing strategies to reach the goal of standardized electronic distribution of travel and traveler information.

Her travel career includes stints with InterContinental, Westin and SwissĂ´tel, with PricewaterhouseCoopers as a travel technology consultant, and as the director of product strategy for Newmarket International.

Originally from Atlanta, Valyn now lives in Boston.

Part Three – So what happened to travel tech in 2010?

Tnooz node Valyn Perini reflects on her predictions for the last year.

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High noon at the vacation rental saloon

high noon

Everyone agrees that the vacation rental industry is in a state of evolution, if not revolution. But one that increasingly resembles a classic Western movie.

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Take that HomeAway – time to build an industry switch for rentals

switch

Even before Google waded in last week, vacation rentals was one of the hottest sectors in the travel industry, but one with challenges on the technology side.

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The problem with vacation rental websites

beach house

A disparate sector with few common standards for reproduction of inventory, confusing search engines and random levels of customer service – that’ll be vacation rentals?

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Six new talking points around travel merchandising and one for Google

suitcase money

What happens when airlines, distributors and agencies come together to talk about merchandising?

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Six of the big questions around travel merchandising

suitcase money

It’s official – the debate around merchandising has switched from the conceptual to the practical, perhaps meaning it is finally being taken very seriously.

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Will car rental firms finally put a brake on customer no-shows?

avis

Like most travelers, when I book a trip in North America (and this generally applies to Australia and New Zealand, South America, South Africa and a few other regions) I take out my credit card.

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Why travel technology standards should not be a snooze

standard

Talking about technology standards can be mind-numbingly boring, and I should know – I talk about them all the time.

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Travel technology, climate change and apathy – not a pleasant mix

climate change

Amadeus recently announced a partnership with the International Civil Aviation Organization (ICAO) to provide the GDS’s customers information about their air travel carbon emissions.



Given the negative environmental impact of travel coupled with widespread online distribution of travel content (schedules, pricing, images, product details, etc.), I wondered how all the GDS’ were addressing the growing demand for more specific CO2 emissions data, specifically in air travel.



First, some terminology.

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Twitter, airports, hashtags and mobile

tweetdeck grab

I have followed several conferences in the last few months on Twitter from my desk, but this week I followed my first conference on the go from Tweetdeck on my iPhone, and it was a pretty interesting experience.



The first day of PhoCusWright 2009 found me in transit from Boston to Orlando to get to the venue in time for the opening reception.



Here was my travel itinerary and corresponding Twitter usage:

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