That’s what the latest Digital IQ Index report from L2 Think Tank says when it reviewed the “digital competence” of 52 of the world’s leading hotel brands.
Last week EyeforTravel held its inaugural Mobile conference alongside its fifth annual Social Media conference, with over 300 people in attendance, including myself.
As we got towards the end of 2011, many people were asking me what I thought was next in the world of mobile and whether I had any predictions.
Adobe Flex, an application development framework to create Flash applications, has enabled many companies to create a wide range of highly interactive, expressive applications for mobile, web, and desktop environments.
Just as execs at travel brands are understanding what a mobile strategy should be, developers of the actual products are digesting what could be a landmark moment in mobile technology.
I have always said that mobile is a perfectly matched technology for travel as both are in use when youâ€™re not at home.
So, away from the proclamations and wider tech industry discussions, what hard facts can the travel industry discover when it comes to understanding and adopting cloud computing?