Conference season is in full swing for the hotel and travel industry, with EyeForTravel’s Social Media Strategies for Travel event early in the week, and mega-show ITB on now in Berlin.
About Josiah Mackenzie
Josiah Mackenzie works as director of business development at ReviewPro to provide hotel executives with customer insights and business intelligence through online reviews and social media analytics.
ReviewPro reporting provides valuable insight for action in the areas of marketing and PR, quality & operations, sales, revenue & distribution.
By moving social media engagement from a marketing tactic to an operational tool, they are changing the way the hospitality industry can use and profit from the social web.
How to use social media monitoring for service and sales in travel
February 21, 2012 By 4 Comments
For me, stories are the best way to learn how new technology is relevant for my situation. I can learn from someone’s experiences by transferring their approach to the context of my business.
How to combine the off and online worlds in the hotel industry
February 13, 2012 By 3 Comments
Perhaps now is the time to rethink how to marry the online world with the on-the-ground existence that previously served the travel industry so well.
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The social web for hotels in 2012 – high-level marketing trends [Part 3 of 3]
January 13, 2012 By 4 Comments
In the first article in this series, we looked at general trends on the social web, the second article talked about trends with reviews and consumer-generated content.
The social web for hotels in 2012 – review and reputation management [Part 2 of 3]
January 12, 2012 By 2 Comments
In the first article in this series, we looked at technologies that were important in the past year, and how they might play a big role in the year ahead.
Best opportunities on the social web for hotels (and others) in 2012 [Part 1 of 3]
January 11, 2012 By
Niels Bohr once said: “Prediction is very difficult, especially if it’s about the future.”
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