Want to get some hard numbers as to how influential a hotel’s reputation can be to the bottom line? Well, here you go.
About Josiah Mackenzie
Josiah Mackenzie works as director of business development at ReviewPro to provide hotel executives with customer insights and business intelligence through online reviews and social media analytics.
ReviewPro reporting provides valuable insight for action in the areas of marketing and PR, quality & operations, sales, revenue & distribution.
By moving social media engagement from a marketing tactic to an operational tool, they are changing the way the hospitality industry can use and profit from the social web.
Online reputation directly affects revenue per room in hotels – so what to do about it?
November 22, 2012 By 4 Comments
What are hoteliers talking about when it comes to online reputation management?
September 10, 2012 By 10 Comments
We have collected some of the most popular questions hoteliers and others have about how to handle social media and the steps needed to implement a successful strategy.
How to use great customer service to trigger social media attention [15 TIPS]
July 25, 2012 By 4 Comments
Remarkable customer service pays dividends in the travel industry by increasing loyalty and word of mouth buzz.
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Three ways hotels can drive revenue keeping a close eye on social media data
July 17, 2012 By 5 Comments
One of the most revolutionary trends happening in hotel technology right now is the use of social media data and customer review analytics in optimizing distribution and maximizing revenue growth.
Mobile and social marketing for hotels: more similar than you thought?
June 15, 2012 By 9 Comments
Many mobile marketing conversations focus on tactics such as applications and mobile web development, but there are other equally important concepts to consider as you plan a strategy.
Hoteliers finally get it – using social media and understanding the guest experience works
June 14, 2012 By 20 Comments
The guest experience is often mentioned over and over by CEOs and senior hotel executives as the key to success in today’s market.
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Social media listening in travel is not enough: So here are three ways to respond
May 21, 2012 By 5 Comments
Using social media to build customer satisfaction requires much more than just setting up a profile on the latest social network – it requires a high level of so-called social responsiveness.
Hoteliers: Community building drives loyalty, social ROI
March 9, 2012 By 12 Comments
Conference season is in full swing for the hotel and travel industry, with EyeForTravel’s Social Media Strategies for Travel event early in the week, and mega-show ITB on now in Berlin.
How to use social media monitoring for service and sales in travel
February 21, 2012 By 6 Comments
For me, stories are the best way to learn how new technology is relevant for my situation. I can learn from someone’s experiences by transferring their approach to the context of my business.
How to combine the off and online worlds in the hotel industry
February 13, 2012 By 3 Comments
Perhaps now is the time to rethink how to marry the online world with the on-the-ground existence that previously served the travel industry so well.
