Want to get some hard numbers as to how influential a hotel’s reputation can be to the bottom line? Well, here you go.
About Josiah Mackenzie
Josiah Mackenzie works as director of business development at ReviewPro to provide hotel executives with customer insights and business intelligence through online reviews and social media analytics.
ReviewPro reporting provides valuable insight for action in the areas of marketing and PR, quality & operations, sales, revenue & distribution.
By moving social media engagement from a marketing tactic to an operational tool, they are changing the way the hospitality industry can use and profit from the social web.
We have collected some of the most popular questions hoteliers and others have about how to handle social media and the steps needed to implement a successful strategy.
Remarkable customer service pays dividends in the travel industry by increasing loyalty and word of mouth buzz.
One of the most revolutionary trends happening in hotel technology right now is the use of social media data and customer review analytics in optimizing distribution and maximizing revenue growth.
Many mobile marketing conversations focus on tactics such as applications and mobile web development, but there are other equally important concepts to consider as you plan a strategy.
The guest experience is often mentioned over and over by CEOs and senior hotel executives as the key to success in today‚Äôs market.
Using social media to build customer satisfaction requires much more than just setting up a profile on the latest social network – it requires a high level of so-called social responsiveness.
Conference season is in full swing for the hotel and travel industry, with EyeForTravel’s Social Media Strategies for Travel event early in the week, and mega-show ITB on now in Berlin.
For me, stories are the best way to learn how new technology is relevant for my situation. I can learn from someone‚Äôs experiences by transferring their approach to the context of my business.
Perhaps now is the time to rethink how to marry the online world with the on-the-ground existence that previously served the travel industry so well.