In the first article in this series, we looked at general trends on the social web, the second article talked about trends with reviews and consumer-generated content.
About Josiah Mackenzie
Josiah Mackenzie works as director of business development at ReviewPro to provide hotel executives with customer insights and business intelligence through online reviews and social media analytics.
ReviewPro reporting provides valuable insight for action in the areas of marketing and PR, quality & operations, sales, revenue & distribution.
By moving social media engagement from a marketing tactic to an operational tool, they are changing the way the hospitality industry can use and profit from the social web.
In the first article in this series, we looked at technologies that were important in the past year, and how they might play a big role in the year ahead.