Challenge 4 – Build or buy to bridge barren bookability:
Travel search is changing and understanding traveler inspiration is becoming increasingly important.
Given all the investment in and attention on mobile itinerary planning and sharing, what are the top five areas still to be explored and exploited?
A bold question, but certainly one worth asking as mobile becomes part of the establishment rather than the revolutionary upstart.
The really interesting part about mobile travel apps right now is how much investment is going into this space.