
Challenge 3 – Map your desired positioning on the Inspiration Footprint Matrix.
Martin Collings is currently employed as Vice President, Market Development for MasterCard, based in Sydney. In this role he covers Australia and New Zealand with commercial responsibility for the MiGS card not present gateway, plus some of the newer platform services.
He also manages selected initiatives covering innovation, mobile payments and emerging e-commerce payments products.
Prior to MasterCard, Martin Collings spent six years with Amadeus IT Group, based in both Madrid and Chicago in a variety of airline roles, most recently as head of airline e-commerce sales for the Americas.
During his time at Amadeus he also wrote the Shearwater Blog covering various topics of interest for airline selling via direct channels. The views of Martin Collings are his alone, and do not necessarily reflect the views of MasterCard.
Travel search is changing and understanding traveler inspiration is becoming increasingly important.
Given all the investment in and attention on mobile itinerary planning and sharing, what are the top five areas still to be explored and exploited?
A bold question, but certainly one worth asking as mobile becomes part of the establishment rather than the revolutionary upstart.

The really interesting part about mobile travel apps right now is how much investment is going into this space.

What’s hot (or not) in the world of travel tech in recent weeks? What are the most talked about news items? Who is setting the agenda for the months ahead?

RFID, augmented reality, smart search, technology beyond social media and check-ins – more disruption is on its way in the travel industry.

Metasearch, voice search, agency search, supplier search – how consumers find and book travel products has never been more complicated.

Payment experts from Wright Express, Expedia and HotelTonight showcase and discuss how single-use virtual accounts can help drive efficiencies in the payment and settlement process in travel.
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