In the endless battle for advertising dollars in search, Google has been rolling out new products that encourage more engagement with paid links over organic results. The most recent is Google Ad Extensions, with images and maps.
For the first time, there’s ample empirical evidence that Google may actually be cannibalizing their PPC revenues in the travel vertical after entering the market with competing products.
The evolution of collaborative consumption continues, with several startups serving up different takes on monetizing shared meals in North America.
With a flat annual budget of only $50 million, how does Visit California consistently construct such a valuable destination brand?
Zofari is a new Android city guide that offers recommendations not on time, type of vacation or general interests, but based on actual neighborhoods, bars and restaurants.
In a position paper, the Society of Consumer Affairs Professionals shows how vital it is for the travel industry to effectively manage the millions of records about travel behavior that the industry generates each day.
MapQuest continues to bolster their brand with a refreshed and reinvigorated product offering. The latest update to the mobile experience is an integrated social sharing feature for places.
Travel agents seeking insights into potential properties for customers are often left to search the Internet far and wide to glean perspective on a particular property, a challenge which has been directly addressed by reputation managers TrustYou with their newest product.
PKF Hospitality Research has announced the latest results of their 2013 Trends in the Hotel Industry, showing a healthy 6.3% increase in rooms revenue from 2012 to 2013.
With mobile e-commerce predicted to reach over $278 billion by 2015, the mobile payments sector is heating up – and Google is at the head of the pack, announcing the next iteration of Google Wallet at the I/O Conference later today.