The launch of Singapore Tourist Board’s new brand and digital strategy has gotten the sector talking.

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Recognising that media consumption habits have changed and that people have also changed the way they plan and book their travel, the Singapore Tourism Board has launched a new brand, YourSingapore.

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Abacus says investments in technology and online space have paid off for agents with more wanting to embrace new channels.

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Amazing, Truly, Uniquely, WOW, even Bloody – you name it, every adjective has been thrown at destination branding.

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Well, the threat by Google that it may cease operations in China has certainly set tongues wagging in the east.

Google announced that it would cease censoring results of its Google.cn search engine, after what it says was a series of hacking attacks aimed at human rights activists.

These attacks and the surveillance they have uncovered, combined with the attempts over the past year to further limit free speech on the web, have led us to conclude that we should review the feasibility of our business operations in China," wrote David Drummond, chief legal officer at Google.

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If technology providers have their way, we would have zero human interaction when we travel. I think we’re halfway there already in Europe.

Arriving in Berlin at zero degrees close to midnight, after a long flight, there was no time for niceties.

The taxi pulls up, the driver takes my suitcase and I throw myself into the car. Other than telling him my destination, not a word is exchanged between us.

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Not a day goes by these days that we don’t get something in our mail box about social media.

If it’s not another article telling us how to incorporate it into our business strategy, it’s another webinar featuring experts in the field.

And, oh yes, it’s the most discussed topic in boardrooms.

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It is good to remind ourselves occasionally about what makes technology tick – humans, and not the other way round.

That thought came to me in Hong Kong last week, listening to the Honourable Sir Michael Kadoorie, chairman of Hong Kong and Shanghai Hotels, when he accepted his Lifetime Achievement Award at a hotel investment conference.

Here’s a man who knows what it’s like to run a business long-term, and one that is all about family and relationships.

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In putting WIT-Web In Travel 2009 together, I have been traveling across the region and getting a taste of what’s unfolding in the online travel landscape.

From Kuala Lumpur to Taipei to Bangkok, a similar story seems to be unfolding – that the convergence of several things happening is moving more and more consumers online and onto mobile in this biggest, and fastest growing market in the world.

First, there’s the crisis that’s made 2009 The Year of the Deal in Asia, and many of these deals are being pushed online by suppliers.

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Among the Chinese diaspora in the world, we have just bade farewell to the Hungry Ghost month.

That’s the period when underworld spirits supposedly come out to roam our world and it’s not considered an auspicious time to travel far, go out at night, let alone launch a new business venture.

As a spirit-fearing Chinese – who isn’t these days in a world when real money has proven to have as much value as the paper money we burn at funerals and other religious ceremonies – the launch of TNooz thus comes at an auspicious time.

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