Siew Hoon Yeoh

About Siew Hoon Yeoh

Siew Hoon Yeoh is the editor-at-large for SHY Ventures and editor/producer of WIT-Web In Travel.

She created and manages the travel insider website The Transit Cafe and also runs WIT - Web In Travel, Asia’s leading travel distribution, marketing and technology conference, and the weekly WIT newsletter.

In 2008, WIT was awarded the Most Innovative Marketing Initiative by the Singapore Tourism Board. Siew Hoon is also an established speaker and facilitator at travel industry conferences and workshops.

She is also is a published author, having written titles including “Truth, Lies & Other Stuff” and “Around Asia in 1 Hr: Tales of Condoms, Chillies & Curries”.

Tour guide rant on YouTube and the growing influence of China

your guide rant

What’s that famous saying? Whatever you do, don’t get caught! Unfortunately in today’s world, where everyone is a walking video cameraman, it’s very easy to get caught.

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iPad replaces food as conversation starter in Asia

ipad

In most parts of Asia, when we greet each other, we don’t say: “How are you?” We ask: “Have you eaten yet?”

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The most powerful travel distribution tool in the Long Tail is inspiration and connections

temple safari

Arguments vary over the best route to customers, whether it’s distributed marketing, distribution of transactions or some other method.

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Highs of social media and lows of distribution in the Long Tail of travel

gibbon experience

Making an enjoyable yet unique travel product available to a wider audience is difficult, as tour operators are continuing to find despite use of social media.

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Connection, not costs, is driver behind landmark Air France-JetStar interline

air france

A deal between Air France KLM and the Jetstar Group signed this week in Singapore is being touted as a “landmark” interline agreement.

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A theory about harnessing the Long Tail of Travel

With margins being squeezed at every point of the supply chain, the future for traditional outbound tour operators is apparently in destination management and to own Long Tail supply.

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Air Asia on ancillaries, Facebook and mobile

air asia go

As it gears up to fly its 100 millionth passenger by the third quarter this year, Asia’s first low cost airline, AirAsia, is working on how to turn price-sensitive customers into loyal ones.

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Should hotel guests have to pay for the internet?

hotel computer

Major hotel chains and independent properties around the world continue to charge guests for using the internet – an irritation for those who consider it as important as free room towels.

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Air Asia claims social media victory, admits huge resources needed to manage

air asia facebook

AirAsia charts another milestone in its efforts on the social media front when its Facebook Fan Page exceeded the 200,000-fan base last week.

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How Google made search sexy again in one week

google lucky

So Google makes the news for two reasons: its pull-out of China (it has shut down its mainland portal and diverted searches to its uncensored Hong Kong-based site) and moving into travel metasearch.

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