At this time of the year in Beijing, as summer gives way to autumn and the Chinese offer mooncakes to the Lady of the Moon, there’s a change in the direction of the wind that blows through the city.
About Siew Hoon Yeoh
Siew Hoon Yeoh is the editor-at-large for SHY Ventures and editor/producer of WIT-Web In Travel.
She created and manages the travel insider website The Transit Cafe and also runs WIT - Web In Travel, Asia’s leading travel distribution, marketing and technology conference, and the weekly WIT newsletter.
In 2008, WIT was awarded the Most Innovative Marketing Initiative by the Singapore Tourism Board. Siew Hoon is also an established speaker and facilitator at travel industry conferences and workshops.
She is also is a published author, having written titles including “Truth, Lies & Other Stuff” and “Around Asia in 1 Hr: Tales of Condoms, Chillies & Curries”.
After nuclear-led Cold War comes travel distribution detente
September 23, 2010 By 1 Comment
Two minute warning as China mulls nuclear weapons in travel tech war
September 16, 2010 By 11 Comments
Who would’ve thought the fight over travel distribution could be likened to the Cold War and India’s greatest figure from history.
iPad and other cool tech: killing the downtime of travellers?
September 1, 2010 By Leave a Comment
I recently caught up with Benson Puah, the man who runs the Esplanade-Theatres On the Bay, to see if technology is intruding into his world of live events.
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The changing face of the travel consumer in Asia
August 24, 2010 By 1 Comment
Consumers in Asia are wielding more power than ever before, triggering the biggest change in the regional travel market over the last decade.
Asia and the real travel innovation problem
August 18, 2010 By 2 Comments
An article by Tnooz editor Kevin May on innovation has got me thinking that maybe one man’s innovation just equals another man’s adoption.
Contiki: Using multiple channels to support tour operating
August 17, 2010 By 1 Comment
Given that its customers are the young and restless, Contiki Asia communicates with them at every channel available on the web.
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Tour guide rant on YouTube and the growing influence of China
July 30, 2010 By 2 Comments
What’s that famous saying? Whatever you do, don’t get caught! Unfortunately in today’s world, where everyone is a walking video cameraman, it’s very easy to get caught.
iPad replaces food as conversation starter in Asia
July 29, 2010 By Leave a Comment
In most parts of Asia, when we greet each other, we don’t say: “How are you?” We ask: “Have you eaten yet?”
The most powerful travel distribution tool in the Long Tail is inspiration and connections
June 16, 2010 By 1 Comment
Arguments vary over the best route to customers, whether it’s distributed marketing, distribution of transactions or some other method.
Highs of social media and lows of distribution in the Long Tail of travel
June 9, 2010 By 4 Comments
Making an enjoyable yet unique travel product available to a wider audience is difficult, as tour operators are continuing to find despite use of social media.
