What’s that famous saying? Whatever you do, don’t get caught! Unfortunately in today’s world, where everyone is a walking video cameraman, it’s very easy to get caught.
About Siew Hoon Yeoh
Siew Hoon Yeoh is the editor-at-large for SHY Ventures and editor/producer of WIT-Web In Travel.
She created and manages the travel insider website The Transit Cafe and also runs WIT - Web In Travel, Asia’s leading travel distribution, marketing and technology conference, and the weekly WIT newsletter.
In 2008, WIT was awarded the Most Innovative Marketing Initiative by the Singapore Tourism Board. Siew Hoon is also an established speaker and facilitator at travel industry conferences and workshops.
She is also is a published author, having written titles including “Truth, Lies & Other Stuff” and “Around Asia in 1 Hr: Tales of Condoms, Chillies & Curries”.
iPad replaces food as conversation starter in Asia
July 29, 2010 By Leave a Comment
In most parts of Asia, when we greet each other, we don’t say: “How are you?” We ask: “Have you eaten yet?”
The most powerful travel distribution tool in the Long Tail is inspiration and connections
June 16, 2010 By 1 Comment
Arguments vary over the best route to customers, whether it’s distributed marketing, distribution of transactions or some other method.
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Highs of social media and lows of distribution in the Long Tail of travel
June 9, 2010 By 4 Comments
Making an enjoyable yet unique travel product available to a wider audience is difficult, as tour operators are continuing to find despite use of social media.
Connection, not costs, is driver behind landmark Air France-JetStar interline
June 3, 2010 By 2 Comments
A deal between Air France KLM and the Jetstar Group signed this week in Singapore is being touted as a “landmark” interline agreement.
A theory about harnessing the Long Tail of Travel
May 19, 2010 By 1 Comment
With margins being squeezed at every point of the supply chain, the future for traditional outbound tour operators is apparently in destination management and to own Long Tail supply.
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Air Asia on ancillaries, Facebook and mobile
April 22, 2010 By 2 Comments
As it gears up to fly its 100 millionth passenger by the third quarter this year, Asia’s first low cost airline, AirAsia, is working on how to turn price-sensitive customers into loyal ones.
Should hotel guests have to pay for the internet?
April 12, 2010 By 12 Comments
Major hotel chains and independent properties around the world continue to charge guests for using the internet – an irritation for those who consider it as important as free room towels.
Air Asia claims social media victory, admits huge resources needed to manage
April 7, 2010 By 8 Comments
AirAsia charts another milestone in its efforts on the social media front when its Facebook Fan Page exceeded the 200,000-fan base last week.
How Google made search sexy again in one week
March 26, 2010 By 11 Comments
So Google makes the news for two reasons: its pull-out of China (it has shut down its mainland portal and diverted searches to its uncensored Hong Kong-based site) and moving into travel metasearch.
