Special Nodes

 
Special Nodes

Special Nodes is the byline under which Tnooz publishes articles by guest authors from around the industry.

 
lastroom-main LastRoom’s pivot: 5 travel startup truths learned the hard way
lastroom-main 17 hrs ago

Mexico City-based LastRoom.com recently pivoted from courting leisure travelers as the “Latin American HotelTonight” to a business-to-business (B2B) model. Here’s why — …

 
contextual advertising 23 hrs ago

Advertisers crafting contextual advertising campaigns based on literal keyword search-based actions or past guest actions are losing the war in what I’m …

 
magnifying glass google 2 days ago

How can Google re-establish it’s moral and useful, self admitted position on planet search and in particular in the travel industry? NB: This …

 
online conversion 5 days ago

We’ve all had the experience of navigating our way through an online purchase, only to stop short of making the purchase. Any …

 
Computer megaphone 6 days ago

Now that online reviews and ratings are widely available at the point of purchase, consumers have access to a new source of …

 
marketing icons 6 days ago

Everything digital, including marketing, changes rapidly. Hotels know that online marketing is crucial, yet they take a back seat on innovation. NB: This …

 
james bond island 7 days ago

There is always plenty of interest and mutterings in the industry over what Google plans to do next in the travel industry. …

 
hotel mouse 8 days ago

Since 2011 we have been analysing where direct bookings come from on a yearly basis. Every year, after the summer holidays, we …

 
Airport kiosks 12 days ago

Travelers have been embracing technology for years, relying on smartphones, tablets and other mobile devices to stay informed on the day-of-travel. Airports, …

 
spaghetti 12 days ago

Who remembers Sidestep? This was probably the first metasearch tool I used and a few years before Kayak emerged in 2006 (Kayak …

 
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