The owners of multi-modal search platform Rome2Rio argue that Google Maps is not a true travel search product.
About Special Nodes
Special Nodes is the byline under which Tnooz publishes articles by guest authors from around the industry.
How will online hotel booking change in the near future?
May 23, 2013 By Leave a Comment
Gary Leff, one of America’s foremost commentators on travel, discusses events in light of TripAdvisor’s move into hotel metasearch.
For travel, the key to loyalty is personalization
May 22, 2013 By 4 Comments
A smarter use of information could help travel brands differentiate themselves more effectively, boosting their margins.
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Rethinking the traditional hotel guest satisfaction survey
May 21, 2013 By 4 Comments
The popularity of online reviews and the importance of social media are changing the way that hotels are approaching how to gather customer feedback.
Hotel digital conundrum: brand building VS demand generation
May 20, 2013 By 1 Comment
Hotel marketers may come to look over the previous century as a time of simplicity and certainty.
What is the ROI of your (expensive) kids? Should be the same as your hotel guests
May 17, 2013 By 5 Comments
What is the ROI of your kids? And let’s be clear, they cost an absolute fortune these days. So, this recent Mother’s Day got me to thinking about this very question.
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Visual opinions – Understanding video reviews in the travel industry
May 16, 2013 By 1 Comment
Last year, one of YouTube’s executives told a conference that around 90% of all web traffic will soon be video.
Travel content marketing across the funnel: Moving from IF to HOW
May 14, 2013 By 8 Comments
Here we go again: yet more nagging about SEO and keeping up to date with the almighty G’s latest industry-wrecking whims? Well, almost but not quite – hopefully.
Online gift cards – a marketing and distribution goldmine for hotels?
May 13, 2013 By 3 Comments
Gift certificates – rarely mentioned in the travel industry as a marketing tool but apparently they are the most-wanted gifts by women and the third-most wanted by men.
Back to basics with hotel search engine optimisation
May 10, 2013 By 5 Comments
As an online marketing and consulting agency for hotels we get asked a lot of questions regarding SEO and what should be done for the best organic ranking.
