So, the big day’s come and you’re ready to submit! If you haven’t done so already, you’ll need to set up your account.

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Testing and QA - User cases are key to preparation during the final phase before app submission.

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Client and server development - These elements are seen as separate parts of the process but are obviously very complementary.

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User Experience - The next stage is to examine and understand the device/client user experience and design.

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Product Definition - Ultimately this step drives everything and all other stages of development.

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From RFID and climate control to HDTV and the ultimate, ever-changing room with a view, what are the best pieces of technology every hotel room should have?

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After a four percent drop in 2009, travel bookings in China will grow by five percent in 2010, projects a new PhoCusWright report, Emerging Online Travel Marketplace in China.

The same report predicts that travel will expand to become a $65 billion industry by 2011, and that 20 percent of that market would be online.

“You can see that online booking is growing, and people are ready to travel,” says Sandeep Bahl, general manager of China for Delta-Northwest Airlines, adding that he expects support from Beijing to boost the market. “The government in China has recognized tourism as a pillar.”

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The fast pace of change in social media tools and the travel market in China are combining to inspire a search for the best way to reach China’s increasingly affluent, increasingly independent travelers.

The future of social media’s role in China’s travel market was a hot topic at the recent China Travel Distribution Summit at the OCT Interlaken Resort in Shenzhen.

Online travel agencies such as CTrip and E-Long, as well as hotels, airlines, and travel meta search sites—all kinds of companies effected by online travel research and booking—are looking for the best ways to use social media to connect with travelers

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A website is for life, not just Christmas:

Work on the website doesn’t end once the site is built and homepage optimised.

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Spread the word:

So you’ve built a lean, mean impactful website with great landing pages - now you need the customers.

Spread the word through social media websites. Ensure you post relevant news, offers and updates to these sites.

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Optimisation:

Make sure people can find your site by ensuring your homepage is optimised for search engines.

Use keywords in your title tag (the text that appears right at the top of the browser window) and in your h1 tag (the main heading of your page).

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Mobile:

As more and more users access web content via mobile devices, the need to develop user friendly versions for this medium will become all the more important.

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Graphics:

Images on a homepage are a great way to get your message across without using lengthy copy and can give the brand a personality.

But too many graphics and automatically loading videos can be unnecessary.

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Pricing:

Having constantly updated pricing on the home page can not only make it feel cluttered but will also impede load time.

Most sites will interrogate live data, to ensure pricing is up to date and that what is seen on screen takes into account current stock availability.

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Direction:

Many travel company landing pages are trying to do too much.

There is a fine line between building a site rich in content and it actually being user friendly, a point which some fail to realise.

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