In Part One of my WebinTravel reflections, I shared ten things I overheard about the plans and strategies of various travel companies.
Over the course of the WebinTravel conference in Singapore last week I collected a series of tweets, notes and comments.
Search is 16 years old and it is changing – in fact, we are entering a period where search companies are going to push and be pulled.
Part Four: Craft product and content plans… And, the bonus one, Part Five: Start saying it and stick to it.
Part Three: Start collecting data. All of it. Every single piece you can.
Part Two: Start monitoring social media, make it a customer service and marketing priority.
Part One: Decide who it is you want to talk to and what you want to say.
The first two decades of online travel were filled with merge and acquisition activity within and between the US and Europe.
The mobile revolution in travel is on – but victory is not guaranteed.
We are in the middle of a mobile revolution (I admit it). But there are two elements lacking from the mobile revolution before devices on-the-move can beat those on the desk.