Three weeks ago Expedia revealed its first major new ad campaign in years, replacing the arguably hollow (and linguistically awkward) “Where You Book Matters”.
Lest we forget, travel technology – for all its complexities and inherent challenges – is actually a vibrant sector and well mined by the independent developer community.
As the world football (ahem, soccer) governing body FIFA confirms the introduction of goal-line technology, there is another industry facing similar changes to traditional processes.
Technology folks all have great ideas for the next coolest thing. But for traditional companies, particularly those in travel, very few of these ideas see the light of day
Semantic web and its impact on travel was the focus of the opening session of the OpenTravel Advisory Forum in sunny Miami
There used to be a myth that travel agents are lazy and while the myth may persist, it couldn’t be further from the truth.
Long term IT contracts were once the norm around the travel industry – but with the rapid change of IT structure occurring today, especially with the evolution of Big Data, this is beginning to change.