About Troy Thompson

Troy Thompson, a self-described technopologist, is a respected blogger, consultant and thought-leader in the tourism/travel marketing industry.

Owner and consultant at Travel 2.0 Consulting, Troy has been providing unique interactive and marketing solutions to a variety of clients for more than a decade.

Turns out, social media is a pain in the ass for destinations

October 3, 2012 By Troy Thompson 23 Comments

Okay, maybe not a total pain in the ass – perhaps massively confusing. ROI, influence, Pinterest, fans, followers, friends – where do we go from here?

Filed Under: News Tagged With: destination marketing agency, DMO, facebook, Pinterest, social media, tourism board, tourism office, twitter

Why Pinterest works in the travel industry (ESPECIALLY destinations)

March 5, 2012 By Troy Thompson 72 Comments

This is not another post about how to promote via Pinterest. Nor is it a list, how-to or secret revealing, link-bait article which is deep on hype and light on substance.

Filed Under: How To Tagged With: customer discovery, destination marketing organisation, destination services, DMO, facebook, flickr, Pinterest, social media, tourism office, tourism strategy, twitter

Could new top level domains provide funding for tourism organisations?

January 16, 2012 By Troy Thompson 8 Comments

As we enter a brave new world of top-level domain names (TLDs), brought upon by the recent approval and registration process from ICANN, what are the opportunities for DMOs and CVBs?

Filed Under: News Tagged With: destination marketing, destination marketing organisation, domain name, domain registration, ICANN, top-level domains, tourism board