Troy Thompson

About Troy Thompson

Troy Thompson, a self-described technopologist, is a respected blogger, consultant and thought-leader in the tourism/travel marketing industry.

Owner and consultant at Travel 2.0 Consulting, Troy has been providing unique interactive and marketing solutions to a variety of clients for more than a decade.

Could new top level domains provide funding for tourism organisations?

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As we enter a brave new world of top-level domain names (TLDs), brought upon by the recent approval and registration process from ICANN, what are the opportunities for DMOs and CVBs?

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Behold the anti-social social media strategy in travel

anti-social social media

It all started with a question. How should a lodge or resort, without reliable internet access or cell service, use social media?

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Understanding what to measure with Facebook [VIDEO]

facebook measure

Thousands of travel companies, organizations and destinations use Facebook as a major part of their social media marketing strategy.

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Part Five – So what happened to travel tech in 2010?

Tnooz node Troy Thompson reflects on his predictions for the last year.

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Part Five of Five: The complete guide to Facebook for destinations

power users

For our final article in the series, a look at advanced options for Power Users.

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Part Four of Five: The complete guide to Facebook for destinations

facebook places

In this edition, Facebook Places… And what you should do now.

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Part Three of Five: The complete guide to Facebook for destinations

facebook look at that

Today, using Facebook for marketing… Five tips to make your likes more meaningful.

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Part Two of Five: The complete guide to Facebook for destinations

facebook listen

Today, how to communicate via Facebook… (sorry, farming does not count!). Five tips to make your Facebook presence a true communication outlet.

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Part One of Five: The complete guide to Facebook for destinations

facebook guide basics

In this series, we take an in-depth look at the points, tips and recommendations from the recent Creating Destination Engagement with Facebook presentation.

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After the Gulf oil spill, Florida tourism should stop advertising and start communicating

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The BP oil spill brought an unyielding spotlight of media coverage to the sunshine state and its Gulf Coast neighbors. Now what?

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