Troy Thompson

About Troy Thompson

Troy Thompson, a self-described technopologist, is a respected blogger, consultant and thought-leader in the tourism/travel marketing industry.

Owner and consultant at Travel 2.0 Consulting, Troy has been providing unique interactive and marketing solutions to a variety of clients for more than a decade.

After the Gulf oil spill, Florida tourism should stop advertising and start communicating

floridatourism_bpoilspillsentimentstudy

The BP oil spill brought an unyielding spotlight of media coverage to the sunshine state and its Gulf Coast neighbors. Now what?

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A new destination marketing organization strategy involving the tripecho

thenewdmostrategy

In this era of iPads, metasearch and consumer content, where does the traditional CVB (convention and visitors bureau) or DMO (destination marketing organization) fit into the ever-fracturing leisure travel planning process?

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Why your Facebook fans are phonies

facebook phonies

A Facebook poll to find which US state can get the most ‘fans’ might be interesting in the short term but over time it is probably – and unfortunately – utterly meaningless.

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How the travel industry will save the world with technology

globe

What is my agenda for the site, what do I say, what is my voice, my goal, my cause, what will I write about?



Those of you who know me well are already aware of what drives my personal ambition as well as my writing: travel, technology and the environment.



And while future posts, articles and theoretical ramblings will present a stronger focus on tourism technology, I felt it appropriate to address a larger subject. Global, if you will.

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