With a multitude of consumer-facing apps on the marketplace, many travel companies are figuring out how they can tap in to the growing B2B segment.
Tnooz-Datalex Webinar VIDEO â€“ Traveller experience: bridging divide between merchandising and loyalty
Marrying merchandising and customer loyalty – arguably the holy grail of the modern airline. But how can they do it effectively and where does it head next?
Itâ€™s no secret that B2C apps have connected travellers in new and rewarding ways. But it may not be as apparent that B2B apps are quickly reshaping the technology and service behind travel.
Combine mobile trends and the user experience in travel with consumer expectations – what do you get? Some winners and some losers in the travel business.
Tnooz-Datalex FREE Webinar â€“ Traveller experience: bridging divide between merchandising and loyalty
Airline merchandising and loyalty share a common objective to maximize profitability by delivering the desired branded traveller engagement and experience.
Merchandising is moving to a new phase – beyond relatively simple unbundling to enhanced ancillary services, personalisation via the social graph and more.
Smartphones and tablets … constant connectivity and mobility … these devices and trends have a massive impact on the lives of every business and leisure traveler.
Think you know about how embrace the world of open technology, APIs, collaboration with third parties and the new travel technology ecosystem?
Suppliers such as airlines and hotels have rolled out significant merchandising strategies to boost their revenues from ancillary travel products.
Today’s travel industry is characterised by an interconnected network of complementary technologies, with every corner of the business impacted.