Please, reflect for a moment – hunting for the right hotel and the best deals was always generally performed for the consumer by travel agents and tour operators.
Twitter Cards: Travel use cases you need to know about and how to do it
April 15, 2013 By 2 Comments
Last week, Sean O’Neill reported here on how Twitter is enabling mobile app deep-linking, and the benefit of such technology on e-commerce.
Up-selling as an art form in hotels
February 28, 2013 By 2 Comments
It’s utopia in my world of revenue management in hotels to work with a general manager and operations team with true passion for up-selling.
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Is your travel footage worthy of an Oscar or destined for a Razzie?
February 21, 2013 By Leave a Comment
Frequently our choice whether to include destinations and products we feature within city fact files or regional guides rests on the existence of good quality stock footage.
The new reality in hotel revenue management – a check-list for 2013
February 4, 2013 By Leave a Comment
A new year and many changes are on the horizon that are impacting heavily your hotel’s pricing and distribution strategy.
Giving a new definition to SEO in the hotel industry
January 28, 2013 By 26 Comments
Most hotels are heavily focused on SEO. It’s the way to stay ahead of the pack, come up higher in search and stand out from the crowd. You know the drill.
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Five travel APIs to beef up website user experience
January 21, 2013 By 25 Comments
With the volume of travel APIs that exist out there, it’s hard to know what might best enhance user experience and/or add value
Proactively managing online reputation works for hotels – so here is how you do it
January 21, 2013 By 2 Comments
Many hoteliers today view reputation management as a reactive discipline of monitoring reviews and social media and responding to reviews in a way that ensures customer know that they care.
Spin this camera: DIY multimedia marketing using Google Maps
January 17, 2013 By Leave a Comment
In a consumer environment inundated with content, the key to successfully penetrating the White Noise Fortress is novelty.
The ultimate guide to airline customer relationship management and loyalty
January 2, 2013 By 7 Comments
Airline Frequent Flier Programs (FFPs) were introduced around three decades back by American Airlines in an attempt to reward repeat customers and build brand loyalty.
