So, the big day’s come and you’re ready to submit! If you haven’t done so already, you’ll need to set up your account.

Read more

Testing and QA - User cases are key to preparation during the final phase before app submission.

Read more

Client and server development - These elements are seen as separate parts of the process but are obviously very complementary.

Read more

User Experience - The next stage is to examine and understand the device/client user experience and design.

Read more

Product Definition - Ultimately this step drives everything and all other stages of development.

Read more

There seems to be two very distinct types of airlines using Twitter - those who "get it" and those who don't.

Read more

A website is for life, not just Christmas:

Work on the website doesn’t end once the site is built and homepage optimised.

Read more

Spread the word:

So you’ve built a lean, mean impactful website with great landing pages - now you need the customers.

Spread the word through social media websites. Ensure you post relevant news, offers and updates to these sites.

Read more

Optimisation:

Make sure people can find your site by ensuring your homepage is optimised for search engines.

Use keywords in your title tag (the text that appears right at the top of the browser window) and in your h1 tag (the main heading of your page).

Read more

Mobile:

As more and more users access web content via mobile devices, the need to develop user friendly versions for this medium will become all the more important.

Read more

Search tools:

Complex universal search panels and predictive text used by many travel websites will have a detrimental effect on the speed at which the homepage loads.

If they are not implemented correctly most will probably bring up a list of results which don’t mean much to the user.

Read more

Graphics:

Images on a homepage are a great way to get your message across without using lengthy copy and can give the brand a personality.

But too many graphics and automatically loading videos can be unnecessary.

Read more

I am a logical fellow, at heart just a code developer, hence when I look at what is happening I tend to analyse from what is possible, regardless of probability.

Code developers have to handle the one in 1,000 chance that a particular section of code will run hence we have to consider everything. That is just how it is.

But our logical minds don't work quite so well when it comes to business.

Read more

Pricing:

Having constantly updated pricing on the home page can not only make it feel cluttered but will also impede load time.

Most sites will interrogate live data, to ensure pricing is up to date and that what is seen on screen takes into account current stock availability.

Read more

Direction:

Many travel company landing pages are trying to do too much.

There is a fine line between building a site rich in content and it actually being user friendly, a point which some fail to realise.

Read more