One question I am often asked by hotel emarketers: “Do we really need so much visual content to sell our hotel rooms?”
Visual storytelling – a core part of digital marketing for hotels
December 31, 2012 By 7 Comments
A tech reality: If you don’t like change, you’re going to like irrelevance even less
December 20, 2012 By 3 Comments
Many companies and even whole industries have been blind-sided by new entrants who are empowered by technology and changing consumer behavior rather than old business models and processes.
A quick guide to revenue management in hostels
December 19, 2012 By 1 Comment
We have just recently taken on two youth hostels in Paris and are working on developing revenue management strategies for them.
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Top ten tips for hotels to improve their search engine presence
December 13, 2012 By 5 Comments
So even if we’re now agreed that hotel search on engines such as Google is not about to disappear any time soon, there is still plenty that hotels can do to improve their performance in the channel.
What is in the ultimate tool kit for hotel revenue managers?
November 30, 2012 By 7 Comments
We thought it would be interesting to compile a list with the tools that a revenue manager should have at his disposal.
Online reputation directly affects revenue per room in hotels – so what to do about it?
November 22, 2012 By 4 Comments
Want to get some hard numbers as to how influential a hotel’s reputation can be to the bottom line? Well, here you go.
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Beyond the recipes and cats, how airlines and airports can also use Pinterest
November 21, 2012 By 1 Comment
Over the past 12 months, Pinterest has gone from being a relatively unknown website to being considered one of the most-engaging social networks around, and not without reason.
What do Global Brand Pages on Facebook mean to travel? [Hint: quite a lot]
November 5, 2012 By 3 Comments
Whenever Facebook launches an update to its site it generally affects A LOT of people. One billion people, in fact.
Ten more tips for picking the best channel management technology for hotels
November 5, 2012 By Leave a Comment
As outlined a few weeks back, we are on a mission to help you select the best channel manager available for you, so let’s continue.
Travel apps are too focused on location and not focused enough on time
November 2, 2012 By 10 Comments
Americans are late to one out of four business trips on average. Yet there are almost no time-based travel apps.
