One question I am often asked by hotel emarketers: “Do we really need so much visual content to sell our hotel rooms?”
Many companies and even whole industries have been blind-sided by new entrants who are empowered by technology and changing consumer behavior rather than old business models and processes.
We have just recently taken on two youth hostels in Paris and are working on developing revenue management strategies for them.
So even if we’re now agreed that hotel search on engines such as Google is not about to disappear any time soon, there is still plenty that hotels can do to improve their performance in the channel.
We thought it would be interesting to compile a list with the tools that a revenue manager should have at his disposal.
As outlined a few weeks back, we are on a mission to help you select the best channel manager available for you, so let’s continue.
Americans are late to one out of four business trips on average. Yet there are almost no time-based travel apps.