Today, planning a holiday has apparently become a cake walk, thanks to the numerous online travel services.
So just what does social influence mean in travel marketing?
April 11, 2013 By 4 Comments
Targeting influencers in marketing is most definitely not new – from sending out samples to social butterflies to Tupperware parties to the much-hyped ‘fam’ trip for press to a particular destination, it has all been done before. But what does influence really mean?
Unleash the location-based beasts: Exploring the new Graph Search on Facebook
April 10, 2013 By Leave a Comment
This morning was a special one: this writer’s Facebook account was finally welcomed into the new Graph Search format. After covering the launch of Graph Search, and several posts surrounding the new feature, now its time to actual determine what this means in the wild.
video advertisements
How the travel ecosystem fares on the social media sea [INFOGRAPHIC]
April 9, 2013 By 11 Comments
Which travel brands are most deftly navigating the tumultuous social media sea? This friendly infographic lays it all out in graphic glory.
Barometer: How does your Facebook page stack up?
March 29, 2013 By 2 Comments
Facebook marketing platform Agorapulse has a fantastically useful tool called the Barometer. You go in, connect to Facebook, and add your page. Give the magic elves a minute to run into the Interwebs to gather the data, and presto! You’ve been benchmarked.
Unleash the Timeline: Creative use of Facebook brings home the history of travel
March 21, 2013 By 2 Comments
Like any new feature rollout, Facebook’s Timeline has become a creative showcase for individuals and brands.
Advertisement
Despite lack of ROI clarity, brand managers will increase social media spend in 2013
February 28, 2013 By Leave a Comment
Brands are optimistic about emerging marketing channels and will increase their social media spend in 2013, according to an extensive report on the outlook of brand managers by Vizu/Digiday.
Social media demographics in 2012 [RESEARCH]
February 26, 2013 By Leave a Comment
After a spirited discussion about privacy and social media last week, curiosity led to some research on the demographics of social media users in 2012.
Check this: The world according to Foursquare [INTERACTIVE]
January 22, 2013 By 5 Comments
Curious about what 500,000,000 check-ins would look like on a map? The placehounds over at Foursquare have indulged our collective curiosity, delivering an interactive infographic that plots over 500 million check-ins on a world map.
A Photographer’s Journey ties travel images to a real-world exhibition, curated on Facebook
November 8, 2012 By Leave a Comment
The latest Air France campaign brings in Le Meridien to curate a real-world exhibition of travel imagery on Facebook.
