Designing in the browser (not Photoshop) for a better user experience

photoshop mockup

If you’ve ever worked on a traditional web design project, it should come as no surprise that the most common way to get client sign-off on visual design is through comps.

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Small startups can profit by using these data analytics tools, says Jetpac’s CTO

data analytics

Check out the questions Pete Warden thinks are cost-effective for small startups to ask and the affordable tools and websites he recommends for data analytics.

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How image selection affects click-through rates on OTA hotel listings

Orbitz Hotel Sponsored Listings

What images hotels choose to display in their OTA booking paths have significant impact on CTRs, a recent study by Intent Media has found.

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To AB or not to AB – another chapter in the travel site testing debate

venere ab testing

As Venere goes out to customers with a redesigned homepage, the AB question rears its head again with others recently opting instead for feedback via sources including the crowd and staff

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How to optimise travel websites by watching how customers behave online

mouse-watch-basket

Travel is about choice. Where do you want to go today? What kind of experience do you want? Who do you want to take with you?

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How to test your way to giving a better online travel booking experience

computer testing

The travel industry is more diversified than ever before. So beware…

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Five tips for fast and effective mobile travel app development

testflight

Cloud-based applications over the past decade have introduced a shift in development processes, moving away from long spec > dev > QA phases, into very short release cycles, or sprints.

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Virgin Atlantic tests new website, begins homepage roll-out

virgin atlantic homepage old

Virgin Atlantic has been quietly exposing elements of a new website to consumers over the past few weeks and is now ready to throw open the doors to customers around the world.



The airline’s core market in the UK will be the first to see a spruced-up homepage ahead of other new features being added on a regular basis over the coming months.



Users of its country sites elsewhere will notice a switch shortly, say staff working on the project.

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