Lastminute goes back to its roots in latest marketing initiative

lastminute love living campaign

Lastminute has unveiled its ‘love living lastminute.com’ television advertising campaign which starts this evening on ITV2 and will run through the summer

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VisitBritain wants you to share its Bond-themed contest as much as Adele’s Skyfall video

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About 16 million people have listened to Adele’s theme song for Skyfall, the 23rd James Bond movie. VisitBritain hopes to hang on to the tuxedo coattails of 007′s popularity by launching its own spy-themed contest.

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The four top travel marketing campaigns showcased by Google’s Creative Sandbox

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In mid-September, Google launched Creative Sandbox, a "hub" where digital advertising agencies can spotlight marketing campaigns that are the most innovative and effective.

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VisitBritain puts 007 at heart of latest tourism campaign

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VisitBritain will kick off a campaign across key inbound markets on Friday piggy backing off hype around the latest 007 film, Skyfall

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Seen the new Expedia campaign before but by another company? You will have in India

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Three weeks ago Expedia revealed its first major new ad campaign in years, replacing the arguably hollow (and linguistically awkward) “Where You Book Matters”.

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Priceline unveils new ad campaign with Shatner and Kareem

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Priceline’s creative team must believe in continuity because it is bringing back The Priceline Negotiator-themed ads with new spots for the fifth consecutive year.

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