Two items of interest to travel marketers have come out of the Facebook news feed this week: Facebook Home’s popularity and updates to the company’s advertising product.
The US startup is helping publishers like Boston.com and Vagabondish make money by packaging and serving advertorials, or “native advertising.”
Facebook released its first TV commercial, named "Plane," for the recently announced Facebook Home mobile experience.
Tnooz reader Philip Kloeckner spotted a new advertising format for hotels on Google this week, which featured a hotel room image within the ads alongside the search results.
Online ads are oftentimes the land of the unknown: what exactly is an impression? If a user lands on a page and doesn’t scroll down to see any of the ads, do these count as impressions?
Travelers have been leading the mobile charge for some time now, toting tables and clutching phones on trips all over the world. With all of these connected travelers roaming localities around the world, mobile advertising is poised to grow exponentially in the years to come.
Travel has always been one of the most emotional products to sell – memories, smells, sounds, sights and experiences all combine to create an intricate tapestry that offers many approachable threads for marketers.