Two items of interest to travel marketers have come out of the Facebook news feed this week: Facebook Home’s popularity and updates to the company’s advertising product.
Facebook: Home falters, in-feed video ads rolling out soon
May 14, 2013 By Leave a Comment
New ad alert: Twitter keyword targeting
April 18, 2013 By 1 Comment
Twitter has announced a new advertising product with great promise for the travel industry: keyword targeting on Twitter.
TripReactor helps sites generate revenue with native advertising
April 12, 2013 By 5 Comments
The US startup is helping publishers like Boston.com and Vagabondish make money by packaging and serving advertorials, or “native advertising.”
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Unleash the location-based beasts: Exploring the new Graph Search on Facebook
April 10, 2013 By Leave a Comment
This morning was a special one: this writer’s Facebook account was finally welcomed into the new Graph Search format. After covering the launch of Graph Search, and several posts surrounding the new feature, now its time to actual determine what this means in the wild.
Facebook Home – take it with you when you travel [VIDEO]
April 8, 2013 By 2 Comments
Facebook released its first TV commercial, named "Plane," for the recently announced Facebook Home mobile experience.
New ad alert: Combined text/image ads for hotels spotted on Google
April 8, 2013 By 2 Comments
Tnooz reader Philip Kloeckner spotted a new advertising format for hotels on Google this week, which featured a hotel room image within the ads alongside the search results.
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New ad alert: TripAdvisor rolls out new travel advertising product
April 4, 2013 By Leave a Comment
Online ads are oftentimes the land of the unknown: what exactly is an impression? If a user lands on a page and doesn’t scroll down to see any of the ads, do these count as impressions?
Air New Zealand releases funny Bear Grylls safety video
February 26, 2013 By 5 Comments
The cute movie shows the TV adventure star demonstrating flight safety procedures, with the help of three trusty Boy Scouts.
Geo-targeted advertising poised for serious growth in coming years
February 15, 2013 By 1 Comment
Travelers have been leading the mobile charge for some time now, toting tables and clutching phones on trips all over the world. With all of these connected travelers roaming localities around the world, mobile advertising is poised to grow exponentially in the years to come.
Find Yours: Beyond selling vacations, Expedia pushes emotional connection to travel
January 30, 2013 By 2 Comments
Travel has always been one of the most emotional products to sell – memories, smells, sounds, sights and experiences all combine to create an intricate tapestry that offers many approachable threads for marketers.
