advertising | Tnooz

Kayak is getting all grown up and selects Kenshoo for digital marketing

January 11, 2012 By Dennis Schaal Leave a Comment

Seeking to navigate a changing digital advertising environment, Kayak tapped Kenshoo Enterprise for its digital marketing software platform.

Filed Under: News Tagged With: advertising, digital marketing, kayak, Kenshoo

Groupon to be investigated by UK regulator over trading practices

December 2, 2011 By Kevin May Leave a Comment

Groupon is to be investigated by the UK’s Office of Fair Trading after the company repeatedly flouted advertising regulations a staggering 48 times in just 11 months.

Filed Under: News Tagged With: advertising, advertising standards authority, daily deal, Groupon, office of fair trading, Travelzoo

The power of just ONE user review for travel companies

November 25, 2011 By Special Nodes 7 Comments

Forget the controversies for a moment, there is no doubt that online reviews provide significant benefits for organisations in any industry.

Filed Under: News Tagged With: advertising, digitalvisitor, facebook, social media, social network, twitter, user generated content, user review, youtube

Spirit Airlines fined $50K for tweets and billboards

November 22, 2011 By Dennis Schaal Leave a Comment

US Department of Transportation to airlines — be careful what you tweet.The DOT reached a $50,000 settlement with Spirit Airlines over tweets and billboard advertising which didn’t adequately disclose the taxes and fees associated with the airline’s $9 one-way fares.

Filed Under: News Tagged With: $9 fares, advertising, billboards, consent order, DOT, social media, Spirit Airlines, twitter

Google Flight Search — suddenly online travel agency ads appear

October 25, 2011 By Dennis Schaal 4 Comments

Google Flight Search launched six weeks ago with direct links to airline sites only, but now you’ll also find online travel agency and Kayak ads at the bottom of search results pages.