Here we go again: yet more nagging about SEO and keeping up to date with the almighty G’s latest industry-wrecking whims? Well, almost but not quite – hopefully.
Travel content marketing across the funnel: Moving from IF to HOW
May 14, 2013 By 8 Comments
Case study: How Starwood boosted its mobile paid search ROI
April 5, 2013 By Leave a Comment
Plus, a new online calculator where AdWords buyers can figure out if their ads are converting into purchases.
Google AdWords gets stronger, but travel keywords struggle with conversion
November 1, 2012 By 10 Comments
Travel companies spent more on pay-per-click advertising than any other industry except for finance, according to Wordstream. But the rules of the game are changing.
video advertisements
Google launches AdWords-like Promoted Hotels
June 4, 2012 By 18 Comments
The new ad format in Google Hotel Finder, which pits online travel agencies bidding against hotels for ads about their own properties, is called Promoted Hotels.
Rough guide to telephone call tracking in the travel industry
April 24, 2012 By 9 Comments
There is a tremendous amount of online data available to help the travel industry carefully measure their search marketing, SEO or PPC campaigns.
Google brings performance advertising model to video views
April 23, 2012 By 3 Comments
You’ve heard of cost per click — now get ready for cost per view.
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Google extends Hotel Finder tool beyond US destinations
October 19, 2011 By 8 Comments
Google’s experiment with its Hotel Finder tool for US destinations must be paying off as the search giant has quietly opened it up to include European cities.
Google has high hopes for upper-funnel AdWords
April 8, 2010 By 1 Comment
Google is in the midst of a rolling launch to AdWords advertisers of Search Funnels, a tool designed to give them a view of the role played by consumers’ keywords clicks and ad impressions, sometimes days or weeks before the last-click conversion.
