Here we go again: yet more nagging about SEO and keeping up to date with the almighty Gâ€™s latest industry-wrecking whims? Well, almost but not quite â€“ hopefully.
Plus, a new online calculator where AdWords buyers can figure out if their ads are converting into purchases.
Travel companies spent more on pay-per-click advertising than any other industry except for finance, according to Wordstream. But the rules of the game are changing.
The new ad format in Google Hotel Finder, which pits online travel agencies bidding against hotels for ads about their own properties, is called Promoted Hotels.
There is a tremendous amount of online data available to help the travel industry carefully measure their search marketing, SEO or PPC campaigns.
Google is in the midst of a rolling launch to AdWords advertisers of Search Funnels, a tool designed to give them a view of the role played by consumers’ keywords clicks and ad impressions, sometimes days or weeks before the last-click conversion.