Search Engine Marketing (SEM) is one of mainstays in digital advertising of almost every industry vertical, but especially travel.
How to take travel search marketing to the next level with product feeds
November 8, 2011 By 4 Comments
AdNet brings travel marketing widgets to web publishers
October 5, 2011 By 2 Comments
TLabs Showcase on travel startups featuring UK-based AdNet Media’s Affiliate Widgets, an affiliate marketing widget service for travel advertisers and publishers.
Rough guide to marketing data feeds in travel
August 23, 2011 By 6 Comments
Travel companies face an increasingly complex digital market, as ecommerce continues to evolve at a rapid and exciting pace.
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Time to wave goodbye to intermediaries in travel brand search results?
August 16, 2011 By 13 Comments
Google, as well all know, loves to play innocent and quietly test new formatting for its search results, Places pages, maps, etc – as those relying heavily on search gulp in horror.
Rough guide to enhancing travel affiliate marketing – Part Two of Two
July 22, 2011 By 1 Comment
In the previous article we looked at channel diversity and how this relates to new opportunities in affiliate marketing, as the discipline continues to grow and evolve.
Rough guide to enhancing travel affiliate marketing – Part One of Two
July 21, 2011 By 4 Comments
Travel brands who market products and services online via affiliates are seeking the most efficient ways to drive traffic, conversion rates and profitability as the channel continues to grow and diversify.
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Rough guide to managing affiliate marketing in travel
May 20, 2011 By 1 Comment
Travel brands have traditionally had a great relationship with affiliates, consistently using a range of publishers to improve their reach across the web.
Understanding the problem with multiple marketing systems in travel
April 25, 2011 By 1 Comment
Travel businesses pay duplicate fees to PPC systems such as Google, display advertising providers and often vast arrays of affiliates.
Latest Google crackdown: Travel sites with keyword based domains
March 17, 2011 By 18 Comments
Another day, another change to the Google search algorithm likely to send a shiver down the spine of some travel brands heavily reliant on traffic from the search giant.
Two out of five UK travel websites fail to capture search traffic
March 16, 2011 By 6 Comments
Interesting and initially unbelievable study by Clickscene, to determine the amount of traffic travel sites get from search engines, has found 39% get a depressing zero.
