
TripAdvisor sites in Canada are now capturing the same share of web traffic than seven of the other travel brands in the top ten combined.

TripAdvisor sites in Canada are now capturing the same share of web traffic than seven of the other travel brands in the top ten combined.

After a big jump for Air Canada last week, WestJet has now piled on the traffic and overtaken the national carrier in the list of leading airline websites in Canada.

WestJet’s brief reign at the top of the leading travel websites in Canada will be feeling like a distant memory after seeing the gap between it and Air Canada increase again this week.

Air Canada has lost its coveted leading position in the list of top airline websites in Canada to WestJet.
Air Canada is just a fraction ahead of WestJet, with 1.25% market share separating the pair at the top of the leading airline websites in Canada.
Air Canada has almost three out of ten visits to airline websites in Canada this week, while holders of the third, fourth and fifth positions have switched around.
The leading two airlines on the web in Canada – Air Canada and WestJet – have extended their respective leads over the chasing pack.
Canada’s two leading airline websites – AirCanada and WestJet – have extended their lead over other airlines in the top ten, securing 57% of the total category.
Air Canada and WestJet have secured over half the total share of traffic to airline websites in Canada, pushing other airlines into the distance by a considerable margin.

In its latest Ask the Question video, Farelogix points to the seeming contradiction between Travelport’s praise of its direct-connect with Air Canada and vehement opposition to American Airlines Direct Connect.

Big Data – we’re all talking about it, wondering how it will make its presence felt across the travel industry, who is best positioned to capitalise on it?

RFID, augmented reality, smart search, technology beyond social media and check-ins – more disruption is on its way in the travel industry.

Metasearch, voice search, agency search, supplier search – how consumers find and book travel products has never been more complicated.

Payment experts from Wright Express, Expedia and HotelTonight showcase and discuss how single-use virtual accounts can help drive efficiencies in the payment and settlement process in travel.
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