Forget social media. Most conversations about brands take place in the real world among real people. How can digital campaigns spark those conversations?
Brand USA and Air France are the most-discussed travel brands in real-world conversations
February 6, 2013 By Leave a Comment
Air France-KLM signs Amadeus, reveals its distribution cards
January 10, 2013 By 1 Comment
It is an ever edgy relationship between airline and global distribution system and now more than ever because of IATA’s plans for a new distribution system
The global all-stars of upselling and cross-selling have tricks to teach the travel industry
November 19, 2012 By Leave a Comment
More impact, higher margins — for top retailers, there’s method to their ancillary sales, says Amadeus and IdeaWorksCompany.
video advertisements
RIP Bluenity: Air France closes travel social network
May 11, 2012 By 8 Comments
Another nail in the coffin perhaps of brand-run social networks with confirmation Bluenity, a platform developed by Air France, will be shut down.
Air France-KLM first up for Google-driven Affinity Search inspiration tool
March 23, 2012 By 12 Comments
Almost a year after disclosing it is creating a travel inspiration-type technology platform, Google and ITA Software has unveiled its first customer: Air France-KLM.
KLM lets travellers shake and pack with iPhone application
October 14, 2011 By 3 Comments
KLM has launched an app to help travellers find new places to go by shaking their mobile phone.
Advertisement
Connection, not costs, is driver behind landmark Air France-JetStar interline
June 3, 2010 By 2 Comments
A deal between Air France KLM and the Jetstar Group signed this week in Singapore is being touted as a “landmark” interline agreement.
Amadeus widens content agreement with Air France-KLM
January 29, 2010 By 2 Comments
Amadeus and Air France-KLM extended their full-content agreement through the end of 2013, the companies say.
