Forget social media. Most conversations about brands take place in the real world among real people. How can digital campaigns spark those conversations?
Brand USA and Air France are the most-discussed travel brands in real-world conversations
February 6, 2013 By Leave a Comment
A Photographer’s Journey ties travel images to a real-world exhibition, curated on Facebook
November 8, 2012 By Leave a Comment
The latest Air France campaign brings in Le Meridien to curate a real-world exhibition of travel imagery on Facebook.
The Scan: Middle East airlines come in from the cold, and more travel tech news
October 8, 2012 By Leave a Comment
Kayak, Facebook, Allegiant, Air France, Qatar Airways, and Oneworld all appear in our roundup of the stories making news and driving opinion on 8 October.
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Air France extends lead over EasyJet – Top France travel sites, full month June 2012
July 13, 2012 By Leave a Comment
EasyJet trailed Air France by 5% market share in June, as the flag carrier increased its lead over the leading airline websites in France.
What Else? PrivateFly, Air France-KLM, Trazzler, TAP, Daily Deals body, WorldHotels
June 14, 2012 By 1 Comment
PrivateFly grows, Air France-KLM wifi, Trazzler freebies, TAP apps, Global Daily Deal Assoc code of conduct, WorldHotels upgrades… What else is going on in the world of travel tech…
EasyJet loses top position to Air France – Top France travel sites, May 12 2012
May 17, 2012 By Leave a Comment
Election fever inspired patriotic travel as Air France overtook rival carrier EasyJet to become the most popular airline website in France last week.
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RIP Bluenity: Air France closes travel social network
May 11, 2012 By 8 Comments
Another nail in the coffin perhaps of brand-run social networks with confirmation Bluenity, a platform developed by Air France, will be shut down.
EasyJet flies in to take slender lead – Top France travel sites, April 21 2012
April 23, 2012 By Leave a Comment
A month after retaking pole position from EasyJet in the list of leading travel websites in France, Air France lost it once again last week to the low cost carrier.
Air France regains lead from EasyJet – Top France travel sites, March 23 2012
March 26, 2012 By Leave a Comment
Short-lived boasting for EasyJet at the top of the list of leading airline websites in France after Air France surged ahead to overtake the low cost carrier last week.
Air France-KLM first up for Google-driven Affinity Search inspiration tool
March 23, 2012 By 12 Comments
Almost a year after disclosing it is creating a travel inspiration-type technology platform, Google and ITA Software has unveiled its first customer: Air France-KLM.
