In the first part of the series we looked travel brand newsletters from the perspective sign-ups, opt-ins and thank you pages.
How travel companies boost revenue with newsletters [Part 2 of 2]
July 13, 2012 By 3 Comments
How travel companies boost revenue with newsletters [Part 1 of 2]
July 10, 2012 By 10 Comments
Recently, I conducted an experiment. I signed up for nearly a dozen travel newsletters to see how their newsletters worked and I’d like to share with you my findings.
TripAdvisor relaunches AirFareWatchdog brand
January 7, 2010 By 3 Comments
AirFareWatchdog has relaunched its website as it looks to push into new markets outside of the US including a dedicated version for UK travellers.
The TripAdvisor-owned brand launched five years ago and was snapped up by the Expedia Inc powerhouse in 2008 as part of its wider strategy to develop additional brands through its Smarter Travel Media division.
The new AirFarewatchdog site was cleaned up for the New Year period with a simpler user interface, says founder George Hobica.
