Branded fares: American Airlines and Frontier have kickstarted a revolution

American Airlines branded fares

A guest article by Jay Sorensen of IdeaWorksCompany on how branded fares are generating profits for airlines. Frontier Airlines attributes a 22% revenue increase to the branded fare approach.

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Inflight entertainment reaching new heights [INFOGRAPHIC]

ife crop

Seems like the sky is the limit for inflight entertainment at the moment according to the numbers pulled together for this neat infographic

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One step forward in airline pricing but a step back for revenue management

airline shopping cart

American Airlines’ recent announcement that it has revamped its domestic fare structure is a big deal

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Airlines! Who needs a new distribution platform, just bundle and add a supplement

flybe

Is history repeating itself? An interesting move by Flybe this morning sees the airline going back to a bundled approach except this time with a supplement

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New IATA distribution project hits European legal stumbling block

Euro flags

IATA’s proposals for an airline ancillary platform has hit its first hurdle as travel agents’ associations in Europe file concerns with the European Commission.

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Airlines need to take-off not face lengthy delays with innovation

aircraft take off

For an industry accustomed to terms like “headwinds”, “drag” and “holding patterns”, you’d think innovation sluggishness or “innovation inertia” would be a systems malfunction both low cost and legacy carriers would happily avoid

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