The number one goal of any travel company is to increase conversion. The higher the conversion, the better the profit.
Urgent wake-up call – time to create a sense of urgency in the travel booking path
March 4, 2013 By 9 Comments
Passive no more: All hail the rise of the analytical consumer [INFOGRAPHIC]
January 4, 2013 By 7 Comments
IBM has released an interesting report detailing the evolution of the consumer as an informed and analytical agent rather than simply a passive entity looking to be chauffeured along the zipping highways of the interwebs.
Searching on websites – some very uncomfortable truths [VIDEO]
December 17, 2012 By 1 Comment
Is anyone perfect (especially when it comes to travel content) when returning search results to users? Probably not.
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Where are you on the Social Media Maturity scale?
November 7, 2012 By 1 Comment
In the old days, it was easy to understand the customer experience. You had your manager or salespeople walk around. You asked or incentivized your customers to complete comment cards or surveys.
Airlines with the most followers on Twitter and why it matters
July 13, 2012 By 10 Comments
Twitter is now a key channel for airlines to communicate with their customers
Buuteeq raises another $2M from existing investment group and others
February 22, 2012 By Leave a Comment
Independent hotel digital marketing system Buuteeq has pulled in a further $2 million in funding, coinciding with the startup’s two-year anniversary.
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Rearden Commerce deems a decade of Big Data worth crunching to enhance flight search
February 15, 2012 By 5 Comments
Rearden Commerce has crunched a decade’s worth of Big Data, namely data on 67 million flights from 24 US airlines over 10 years, in a bid to enhance flight search in its Deem Travel booking platform.
Analytics and restoring a hotel-search filter at HotelsCombined
November 7, 2011 By 1 Comment
HotelsCombined removed a hotel-search filter from its search results pages in early August, but then brought it back a few weeks later.
How to combine social media and analytics in hotel marketing
September 16, 2011 By 8 Comments
While online reviews understandably receive a lot of attention in the hotel industry from a reputation management perspective, there is another use that is equally important: setting the direction of your marketing and advertising campaigns.
TLabs Showcase – Buuteeq
January 24, 2011 By 2 Comments
TLabs Showcase on travel startups featuring US-based hotel digital marketing system Buuteeq.
