Hertz will equip thousands of its vehicles with Zipcar-style, pay-as-you-go tech

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Tens of thousands of Hertz’s vehicles will be equipped this year with Zipcar-like technology that will allow customers to reserve cars online or via an app, and immediately pick up or return a car, without being limited by office hours.

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The Scan: Travelfusion adds Renfe and Trenitalia, Avis partners with Isango, and more news

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Travelfusion, Trenitalia, Renfe, Avis, Isango, Virgin Holidays, Branded3, and EDeal Association all appear in our roundup of the travel tech snippets for 23 November.

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GateGuru iPhone app adds same-day booking for car rentals and TripIt-like itinerary management

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Think, Hotel Tonight for rental cars. Think, TripIt with detailed airport maps.

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What Else? PitchUP Ireland, Avis Maxymiser, Travora mobile network, BudgetPlaces design

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PitchUp extends into the Emerald Isle, Avis maxes up for web performance, Travora unveils mobile ad network, BudgetPlaces re-jigs site… What else is going on in the world of travel tech…

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Semantic web: context for the rest of us

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Semantic web and its impact on travel was the focus of the opening session of the OpenTravel Advisory Forum in sunny Miami

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Avis Budget goes after Hertz on Dollar Thrifty merger

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This is shaping up as a tumultuous month in the U.S.-based car rental business with Hertz and Avis Budget engaged in a bidding war for Dollar Thrifty.

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Consumers, OTAs deal with car inventory gone missing

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I was thinking that a common subtext in the online travel agencies’ discussions about their third-quarter financial results was the pressures on the car rental [or car hire, to some] industry.

Major car rental firms, feeling the pinch from the rollback in their bread-and-butter corporate travel, have substantially reduced their fleets and raised car-rental prices.

Consumers are wondering why car-rental prices have gone through the sun roof during a recession.

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