This is shaping up as a tumultuous month in the U.S.-based car rental business with Hertz and Avis Budget engaged in a bidding war for Dollar Thrifty.
Avis Budget goes after Hertz on Dollar Thrifty merger
Consumers, OTAs deal with car inventory gone missing

I was thinking that a common subtext in the online travel agencies’ discussions about their third-quarter financial results was the pressures on the car rental [or car hire, to some] industry.
Major car rental firms, feeling the pinch from the rollback in their bread-and-butter corporate travel, have substantially reduced their fleets and raised car-rental prices.
Consumers are wondering why car-rental prices have gone through the sun roof during a recession.










