The Away Network, which traces its roots to 1999, has been true all these years to its initial focus on destinations.

And, another advertising/media network, the TripAdvisor Media Network, found its footing during the same era with hotels as its core business.

It would be simplistic to attribute the relative performance of these two advertising networks to that one key decision for each. But we all know which focus turned out to be the more strategic one as the much-largerTripAdvisor leads parent company Expedia Inc.’s media efforts around the world.

So now, the Away Network plans to play a little catch-up with TripAdvisor.