
The rise of Chinese tourism has gotten the attention of a lot of travel, tourism, and hotel companies – not least because the bounty to be had is enormous.

The rise of Chinese tourism has gotten the attention of a lot of travel, tourism, and hotel companies – not least because the bounty to be had is enormous.

Chinese search engine Baidu is wasting no time making the most of its $306 million investment in metasearch site Qunar, promising to soon incorporate hotel search.

The investment by Chinese search leader Baidu into local metasearch company Qunar can be proclaimed a data point on China becoming the largest economy in the world.

While some industry folk in the western hemisphere gasp at levels of money being thrown into the likes of Wimdu and Airbnb, over in China there are even bigger sums in play.
TripAdvisor has put moves into place to safgeguard its natural search traffic in the likely event of Google pulling completely out of China.
User review giant TripAdvisor will have a few worries on its mind if Google follows through on its threat to pull out of China following a row over cyber attacks on government protestors.
Tnooz has learned the TripAdvisor-DaoDao business in China currently gets around a third of all its search engine traffic just from Google.
Google has threatened to reverse its previous decision to block sites and information banned by the Chinese government, a move which effectively could lead Google.cn being blocked at the touch of a button.
Well, the threat by Google that it may cease operations in China has certainly set tongues wagging in the east.
Google announced that it would cease censoring results of its Google.cn search engine, after what it says was a series of hacking attacks aimed at human rights activists.
These attacks and the surveillance they have uncovered, combined with the attempts over the past year to further limit free speech on the web, have led us to conclude that we should review the feasibility of our business operations in China,” wrote David Drummond, chief legal officer at Google.
News that Google is considering pulling out of the fastest growing consumer market on the planet would leave the Chinese domestic internet with one powerful search engine for travel products.
The search giant says it will be forced to change its current strategy in China if a series of so-called cyber attacks continue on the GMail accounts of domestic human rights activists and those outside of the country sympathetic to their cause.
Alongside the wider economic and diplomatic implications of such high level shenanigans (US secretary of State Hillary Clinton has already waded into the row) is the impact on the burgeoning travel scene in China.

Are you a online travel agency, tour operator, or traditional travel agency with responsibility for travel booking?

Direct, social media, offline retail, mobile web, mobile app, website et al – travellers can search and book products and engage with brains in more channels than ever before.

The business travel sector is embracing apps, mobile web, micro-management and virtual concierge systems – but what is the best strategy and how do you implement it?

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