Beginners guide to digital marketing in China

china apple store

Whether a realistic business proposition or not, many Western businesses will look to China at one point or another with a view of entering and making vast sums of money.

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While the global flash deals market wobbles, Asia reveals a different side

deal com sg

The flash deals market is under pressure – share price of market leader Groupon dropped by 70% compared to the value at the time of its IPO.

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Qunar overtakes Ctrip as China’s biggest travel site, booming on mobile sales

qunar china travel

Yesterday, Baidu, China’s largest search engine, trumpeted the astonishing growth of its travel site Qunar, which in the fourth quarter became China’s largest internet retailer of airline tickets — overtaking Ctrip, the dominant OTA.

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Skyscanner invades China, inks flight search deal with web giant Baidu

baidu

After setting up operations in Singapore and Russia, UK-based travel search engine Skyscanner has an evenbigger target now: China.

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Mobile Travel Technologies secures $5M investment push

MTT apps2

Happy days at Mobile Travel Technologies as it welcomes a $5 million injection of funding from DFJ Esprit, one of the largest venture capital companies in Europe.

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eLong in huge China online shift with echoes of Expedia-Google problem

eLongonQunar

eLong, Expedia’s online travel agency subsidiary in China, has carried out a very substantial shift to online hotel bookings in the past year.

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Top tips for marketing to affluent Chinese travellers

china laptop

The rise of Chinese tourism has gotten the attention of a lot of travel, tourism, and hotel companies – not least because the bounty to be had is enormous.

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China giant Baidu uses Qunar investment to launch hotel search

qunar

Chinese search engine Baidu is wasting no time making the most of its $306 million investment in metasearch site Qunar, promising to soon incorporate hotel search.

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Unhappy Fourth of July – Why summer 2011 is a big moment in Chinese online travel

mao beijing

The investment by Chinese search leader Baidu into local metasearch company Qunar can be proclaimed a data point on China becoming the largest economy in the world.

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China search giant Baidu takes travel seriously with $306M punt on Qunar

qunar

While some industry folk in the western hemisphere gasp at levels of money being thrown into the likes of Wimdu and Airbnb, over in China there are even bigger sums in play.

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