
Interesting move from Lonely Planet last week with the unveiling of a startup to develop social mobile travel guides

Interesting move from Lonely Planet last week with the unveiling of a startup to develop social mobile travel guides
Tony Wheeler and his wife Maureen started Lonely Planet in 1972 and grew it to be the largest guidebook seller in the world and one of the most recognized brands in travel.
Bad news for the web and digital folk at Lonely Planet with the team taking the brunt of widespread redundancies at the same time as the entire department heads north to London.
British Airways passengers will be getting a raft of new programmes included in their in-flight entertainment systems as part of a deal signed with the BBC.
Pretty commonplace for companies these days to produce a video clip to outline how wonderful it can be to take a job within the organisation.
Ever wondered how far the Great Wall of China would stretch it it snaked across Western Europe? Or the size of Stonehenge it it were in New York’s Central Park?
Fans of the BBC around the world – but not the UK – will see an overhauled website in the coming months, complete with a new travel section courtesy of Lonely Planet.
Lonely Planet is planning on a string of developments around its overall content strategy as it looks to carve out a dominant position across digital platforms as well as guidebooks.
Those hoping a strategic review by the BBC of core services and involvement in other commercial services will see the end of its interest in Lonely Planet will be disappointed.
The ownership structure of Lonely Planet seems to trigger all manner of angst and hand-wringing, especially from the mainstream media in the UK and in particular from the BBC-hating Rupert Murdoch-owned press.
Our article yesterday from Tim Hughes gave a number of recommendations to those at top of Lonely Planet for what they should next given that digital seems to be huge focus.
But what does the BBC have to say about its troublesome (from a corporate perspective) cousin and the continued criticism it receives from other media players?

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