behavioral advertising

Groupon deals could be daily dish of personal information for Expedia

July 11, 2011 By Dennis Schaal 3 Comments

Groupon revamped its privacy policy and it will provide a treasure trove of personal information for Expedia.

Filed Under: News Tagged With: advertising, aggregated data, behavioral advertising, expedia, Groupon, Groupon Getaways with Expedia, personal information, privacy policy

TripAdvisor is watching

October 7, 2010 By Dennis Schaal 7 Comments

When a TripAdvisor email with a Detroit Special Destination Update popped into my inbox yesterday, it was sort of a shock.

Filed Under: News Tagged With: behavioral advertising, customer relationship management, email marketing, tripadvisor

Google exec on Buzz, Super Bowl ad, behavioral advertising, tablets

March 10, 2010 By Dennis Schaal 1 Comment

Google’s Dennis Woodside says the company rolled out Google Buzz too abruptly and likely won’t introduce other new products in a similar manner.

Filed Under: News Tagged With: advertising, behavioral advertising, Buzz, Google, ipad, kindle, Super Bowl

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