To thousands of eager travellers it is the chance of a lifetime – to many marketers in the travel industry it is the PR stunt that just keeps on giving. Again and again.
New Year, new job? First Choice is going the way of Tourism Queensland and others by recruiting a member of the public to become its new water slide tester.
Tidy idea from Tourism Australia through its latest promotional campaign to attract visitors to the country – use residents to provide the ideas and web content.
Amazing, Truly, Uniquely, WOW, even Bloody â€“ you name it, every adjective has been thrown at destination branding.
Twelve months ago almost to the day Tourism Queensland re-wrote the travel marketing rule book with its widely praised – and much copied – multimedia PR campaign.
Ben Southall, winner of the Best Job in the World campaign, ended his tenure on the infamous Queensland island this week and is now hitting the talk shows in the US.
The next phase of his “caretaker” job for Reef Island is as an evangelist-on-tour for Tourism Queensland, most notably on Fox News in the US this week alongside Anna Bligh, premier of the Australian state.
New Zealand might have secured some hits with its online presence in recent years but it has a long way to go before it reaches the pinnacle of DMO branding achieved by its Pacific neighbour in the form of Queensland in Australia. But the country’s tourism authorities are prepared to give it a go and [...]