Best Jobs in the World stunt works wonders for PR again, but technology needed to relieve strain

best job

To thousands of eager travellers it is the chance of a lifetime – to many marketers in the travel industry it is the PR stunt that just keeps on giving. Again and again.

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$50k bounty in latest round the world travel blogging competition

mydestination campaign

Online travel guide My Destination is taking the go big or go home approach with its competition offering six months travel and a $50,000 prize

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Social media and fancy video to lure people to the latest Best Job in Travel

first choice slide tester

New Year, new job? First Choice is going the way of Tourism Queensland and others by recruiting a member of the public to become its new water slide tester.

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Human Brochures – another twist on the way to promote destinations using social media

human brochure

Marketers have tried all sorts of complicated and often clever ways of getting travellers to talk about the destinations they represent, with mixed results.

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Switzerland fast becoming the darling of tourism marketing

myswitzerland

MySwitzerland, the consumer facing brand for Swiss inbound tourism, is slowly building a reputation in the industry along the same lines as KLM.

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MySwitzerland social media video – funny, very clever, but does it boost visitor numbers?

sebi1

Tourism Queensland discovered that it takes more than the gushing of the advertising industry to ensure a high profile marketing campaign was actually worthwhile.

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Tourism Australia crowd-sources for new travel inspiration site

nothing like australia2

Tidy idea from Tourism Australia through its latest promotional campaign to attract visitors to the country – use residents to provide the ideas and web content.

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Does legacy thinking still prevail over destination marketing?

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Amazing, Truly, Uniquely, WOW, even Bloody – you name it, every adjective has been thrown at destination branding.

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Best Job in the World PR campaign – one year on for the blogging brief

ben southall2

Twelve months ago almost to the day Tourism Queensland re-wrote the travel marketing rule book with its widely praised – and much copied – multimedia PR campaign.



Ben Southall, winner of the Best Job in the World campaign, ended his tenure on the infamous Queensland island this week and is now hitting the talk shows in the US.



The next phase of his “caretaker” job for Reef Island is as an evangelist-on-tour for Tourism Queensland, most notably on Fox News in the US this week alongside Anna Bligh, premier of the Australian state.

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New Zealand looking for a Best Job in the World-type online frenzy, recruits Peter Jackson to help

jackson, peter

New Zealand might have secured some hits with its online presence in recent years but it has a long way to go before it reaches the pinnacle of DMO branding achieved by its Pacific neighbour in the form of Queensland in Australia. But the country’s tourism authorities are prepared to give it a go and [...]

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