To thousands of eager travellers it is the chance of a lifetime – to many marketers in the travel industry it is the PR stunt that just keeps on giving. Again and again.
Best Jobs in the World stunt works wonders for PR again, but technology needed to relieve strain
April 3, 2013 By Leave a Comment
$50k bounty in latest round the world travel blogging competition
January 28, 2013 By 3 Comments
Online travel guide My Destination is taking the go big or go home approach with its competition offering six months travel and a $50,000 prize
Social media and fancy video to lure people to the latest Best Job in Travel
January 9, 2013 By 1 Comment
New Year, new job? First Choice is going the way of Tourism Queensland and others by recruiting a member of the public to become its new water slide tester.
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Human Brochures – another twist on the way to promote destinations using social media
September 19, 2012 By 6 Comments
Marketers have tried all sorts of complicated and often clever ways of getting travellers to talk about the destinations they represent, with mixed results.
Switzerland fast becoming the darling of tourism marketing
April 27, 2012 By 5 Comments
MySwitzerland, the consumer facing brand for Swiss inbound tourism, is slowly building a reputation in the industry along the same lines as KLM.
MySwitzerland social media video – funny, very clever, but does it boost visitor numbers?
January 27, 2012 By 8 Comments
Tourism Queensland discovered that it takes more than the gushing of the advertising industry to ensure a high profile marketing campaign was actually worthwhile.
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Tourism Australia crowd-sources for new travel inspiration site
May 31, 2010 By 6 Comments
Tidy idea from Tourism Australia through its latest promotional campaign to attract visitors to the country – use residents to provide the ideas and web content.
Does legacy thinking still prevail over destination marketing?
February 24, 2010 By 7 Comments
Amazing, Truly, Uniquely, WOW, even Bloody – you name it, every adjective has been thrown at destination branding.
Best Job in the World PR campaign – one year on for the blogging brief
January 22, 2010 By 6 Comments
Twelve months ago almost to the day Tourism Queensland re-wrote the travel marketing rule book with its widely praised – and much copied – multimedia PR campaign.
Ben Southall, winner of the Best Job in the World campaign, ended his tenure on the infamous Queensland island this week and is now hitting the talk shows in the US.
The next phase of his “caretaker” job for Reef Island is as an evangelist-on-tour for Tourism Queensland, most notably on Fox News in the US this week alongside Anna Bligh, premier of the Australian state.
New Zealand looking for a Best Job in the World-type online frenzy, recruits Peter Jackson to help
November 30, 2009 By 16 Comments
New Zealand might have secured some hits with its online presence in recent years but it has a long way to go before it reaches the pinnacle of DMO branding achieved by its Pacific neighbour in the form of Queensland in Australia. But the country’s tourism authorities are prepared to give it a go and [...]
