Kempinski partners with Nor1 for upsell capability
In a position paper, the Society of Consumer Affairs Professionals shows how vital it is for the travel industry to effectively manage the millions of records about travel behavior that the industry generates each day.
Is Big Data just a large collection of data sets, or is it a wider level a process to provide a better understanding and take advantage of products or customers?
News that Ryanair has signed a deal with data marketing specialist Adara is interesting in that it gives the airline access to additional revenue from targeted advertising as well as hopefully the sale of ancillaries
Even though Big Data has now been around for a few years, the opportunities for startups seem to keep growing, just as the amount of data keeps growing.
In light of Foursquare’s new “places people go next” feature, we ask if travelers want to follow the crowd, even if it’s a crowd of like-minded strangers?
E-commerce optimization firm Intent Media recently released the results of a study showing that airlines can increase conversions by as much as 25% by “better matching landing pages to different types of trip profiles.”
Software-as-a-Service (SaaS) was probably the Big Data of the early-2000s – at term bounded about to describe a concept which actually had its roots going back decades.
Big Data, a term that has become a “yes-we-are-aware-of-it” term among travel industry decision makers, is going to become increasingly important in the years forward.
As we all know, the airline industry today is extremely interested in two major trends â€“ Big Data and ancillary revenue.