Kempinski partners with Nor1 for upsell capability
Big Data and the hospitality, travel and tourism industry
May 20, 2013 By 15 Comments
In a position paper, the Society of Consumer Affairs Professionals shows how vital it is for the travel industry to effectively manage the millions of records about travel behavior that the industry generates each day.
Back to school with Big Data – how the web defines it
May 7, 2013 By 5 Comments
Is Big Data just a large collection of data sets, or is it a wider level a process to provide a better understanding and take advantage of products or customers?
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Is online marketing getting more sophisticated or just more annoying (and a bit creepy)?
April 29, 2013 By 7 Comments
News that Ryanair has signed a deal with data marketing specialist Adara is interesting in that it gives the airline access to additional revenue from targeted advertising as well as hopefully the sale of ancillaries
For opportunities as a startup, look no further than Big Data
April 27, 2013 By 1 Comment
Even though Big Data has now been around for a few years, the opportunities for startups seem to keep growing, just as the amount of data keeps growing.
Do travelers truly want Amazon-style recommendations?
April 9, 2013 By 2 Comments
In light of Foursquare’s new “places people go next” feature, we ask if travelers want to follow the crowd, even if it’s a crowd of like-minded strangers?
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Traditional landing page optimization can yield big results
March 27, 2013 By Leave a Comment
E-commerce optimization firm Intent Media recently released the results of a study showing that airlines can increase conversions by as much as 25% by “better matching landing pages to different types of trip profiles.”
Software-as-a-Service (SaaS) – growing, but leagues behind packaged tools [INFOGRAPHIC]
March 11, 2013 By 8 Comments
Software-as-a-Service (SaaS) was probably the Big Data of the early-2000s – at term bounded about to describe a concept which actually had its roots going back decades.
Big Data insights: Companies are attacking Big Data in a Big Way [INFOGRAPHIC]
February 27, 2013 By 1 Comment
Big Data, a term that has become a “yes-we-are-aware-of-it” term among travel industry decision makers, is going to become increasingly important in the years forward.
Big Data – how airlines should use it more effectively to boost ancillary revenue
February 21, 2013 By 36 Comments
As we all know, the airline industry today is extremely interested in two major trends – Big Data and ancillary revenue.
