Every now and again an advertising campaign kicks in which has the chance to be very effective due to its simplicity and is also being rather clever.
Mashing up airport codes for a clever Expedia ad campaign [IMAGES]
January 8, 2013 By 5 Comments
Rough guide to improving travel web advertising to get more bookings
December 22, 2011 By 6 Comments
We all know that nobody clicks on banner ads, right? A decent banner will net you only one click for every 1,000 impressions. So even if you bought one million impressions that is only 1,000 clicks.
Augmented reality to liven up poster ads, perfect for travel brands
December 8, 2010 By 2 Comments
Switzerland-based software firm Kooaba has created a way of making street billboards more informative, using augmented reality to give the user reams of additional content.
