After seeing solid use of Facebook by cruise lines for communicating with customers, more evidence emerging that the sector is less keen on the other major social network, Twitter.
Cruise lines prefer Facebook to Twitter for customer engagement, few dabble in other networks
August 22, 2012 By 1 Comment
A new survey of 50 cruise companies has indicated an overwhelming preference for using Facebook Fan pages over Twitter profiles.
Airlines with the most followers on Twitter and why it matters
July 13, 2012 By 10 Comments
Twitter is now a key channel for airlines to communicate with their customers
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A deep dive into airlines and Twitter: Content, time, strategy and style
May 22, 2012 By 6 Comments
Airlines on Twitter are constantly looking for more. More followers means larger potential audience, more clicks, sales, engagement with their audience.
