Last week I took an informal survey and asked a group of hoteliers we work with what the top SEO questions they often hear.
Are blogs REALLY that important to hotels?
January 29, 2013 By 25 Comments
When I first started writing about hospitality, I was surprised at the number of hoteliers who came to me and said: “I have to have a blog – my SEO is bad without a blog!”, or some other variant.
If you do not have a blog, your hotel website is dead
November 19, 2012 By 17 Comments
I can’t even begin to remember the number of times I have heard hoteliers talk about the need to get more direct business, preferably through their own hotel websites.
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Rough guide to understanding consumer generated media in travel
August 21, 2012 By 5 Comments
Marketing a company image and building a brand name’s popularity used to be largely in the hands of the company itself.
Marriott launches Discover ExecuStay blog with public relations exec as guest blogger
November 14, 2011 By Leave a Comment
Marriott ExecuStay launched a Discover ExecuStay blog and the first “guest blogger” is a public relations executive who works for the Marriott mothership.
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Do corporate blogs still matter for hotel brands?
May 18, 2011 By 9 Comments
There seems a lot of disagreement about whether blogging is still effective in the days of micro-blogging sites like Twitter and age of social media like Facebook.
Why travel bloggers need to establish their own brand
March 30, 2011 By 13 Comments
Something of a controversial debate took place on Tnooz recently, with two posts looking from different angles at the age-old issue of travel blogging, writing and making money.
Using social media to boost New Zealand tourism after deadly earthquake
March 21, 2011 By 2 Comments
Interesting idea from a group of travel bloggers aimed at raising the profile of New Zealand following the massive earthquake in the city of Christchurch in February 2011.
EasyJet claims first airline blog, forgets British Airways and Virgin Atlantic
February 25, 2011 By 12 Comments
The problem with public relations and claiming super-amazing “firsts” is that they are invariably untrue. Or just puff to get journalists to write about it.
A quick word about anonymous comments
Every so often the issue of whether Tnooz should allow readers to comment anonymously against stories comes up again.