Hot on the heels of its recent branding overhaul, Travelshark has captured $5 million worth of funding from a Singapore private equity firm.
Swiftrank admits brand name is rubbish, changes to TravelShark
June 16, 2011 By 3 Comments
US and Singapore-based travel site network Swiftrank has taken the dramatic step of completely rebranding after claiming its original name confused customers and was, well, not very cool.
Is Expedia.com tagline out of date?
March 31, 2011 By 6 Comments
Expedia.com may have outgrown its tagline, “Where you book matters.”
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Travel advertisers use CAPTCHA for branded type-ins
October 11, 2010 By 4 Comments
Advertisers, including Expedia, Off & Away and a couple of hotel chains, are supplementing display advertising by using publishers’ CAPTCHA security tools for brand messaging.
GoGo to launch trip journal service through iZento
September 21, 2010 By 1 Comment
Vacation wholesaler GoGo Worldwide Vacations plans to offer a free trip-journal service to its travel agency customers later this year.
Orbitz launches new US branding campaign and tag line
July 15, 2010 By 3 Comments
Orbitz launched a new cable television branding campaign to push its hotel business, with the tag line, “When You Orbitz, You Know.”
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With acquisition and lofty ambitions in hand, NewTravelco becomes TravelPost
May 12, 2010 By 3 Comments
NewTravelco, the travel startup formed by ex-Expedia geeks, changed its name to TravelPost.
Stats – Big travel brands do not dominate natural search in Google
April 26, 2010 By 7 Comments
Some interesting figures from UK digital agency Greenlight Search which shows that size and brand does not matter when it comes to exposure in natural search results.
Tiger Woods, Lee Westwood, Ernie Els – top golfers love private jet portals and travel tech
April 12, 2010 By Leave a Comment
Plenty of attention in recent months has been on Tiger Woods, his indiscretions and whether his sponsors – including the NetJets private jet portal – would stick by him.
