Marriott Hotels, with over 500 properties in nearly 60 countries, has unveiled a full-on rebrand and rethink of its positioning.
The iconic American Airlines logo, which was designed by graphic design logo Massimo Vignelli in 1968, has officially entered the history books as the airline unveils their new livery, logo and overall company aesthetic.
VadoVia is dusting itself down and moving on after online travel agency giant Travelocity took exception to its original name iGoToo.
A year on from securing a $5 million funding round, TravelShark CEO Sue Heilbronner has quit the company for a new role with a payment system provider.
Hot on the heels of its recent branding overhaul, Travelshark has captured $5 million worth of funding from a Singapore private equity firm.
US and Singapore-based travel site network Swiftrank has taken the dramatic step of completely rebranding after claiming its original name confused customers and was, well, not very cool.
Advertisers, including Expedia, Off & Away and a couple of hotel chains, are supplementing display advertising by using publishers’ CAPTCHA security tools for brand messaging.
Vacation wholesaler GoGo Worldwide Vacations plans to offer a free trip-journal service to its travel agency customers later this year.
Orbitz launched a new cable television branding campaign to push its hotel business, with the tag line, “When You Orbitz, You Know.”