Marriott steps (un)squarely into Starwood territory with rebrand and co-creation platform

Marriott's TravelBrilliantly

Marriott Hotels, with over 500 properties in nearly 60 countries, has unveiled a full-on rebrand and rethink of its positioning.

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iGoToo changes name to VadoVia after Travelocity claims name too similar to IgoUgo

vadovia

VadoVia is dusting itself down and moving on after online travel agency giant Travelocity took exception to its original name iGoToo.

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TravelShark CEO jumps (from) the shark

jump shark

A year on from securing a $5 million funding round, TravelShark CEO Sue Heilbronner has quit the company for a new role with a payment system provider.

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Travelshark tries to add more bite with $5M funding round

travelshark

Hot on the heels of its recent branding overhaul, Travelshark has captured $5 million worth of funding from a Singapore private equity firm.

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Swiftrank admits brand name is rubbish, changes to TravelShark

travelshark

US and Singapore-based travel site network Swiftrank has taken the dramatic step of completely rebranding after claiming its original name confused customers and was, well, not very cool.

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Is Expedia.com tagline out of date?

expedia where you book

Expedia.com may have outgrown its tagline, “Where you book matters.”

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Travel advertisers use CAPTCHA for branded type-ins

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Advertisers, including Expedia, Off & Away and a couple of hotel chains, are supplementing display advertising by using publishers’ CAPTCHA security tools for brand messaging.

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GoGo to launch trip journal service through iZento

izento

Vacation wholesaler GoGo Worldwide Vacations plans to offer a free trip-journal service to its travel agency customers later this year.

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Orbitz launches new US branding campaign and tag line

orbitz

Orbitz launched a new cable television branding campaign to push its hotel business, with the tag line, “When You Orbitz, You Know.”

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