Travelshark tries to add more bite with $5M funding round

travelshark

Hot on the heels of its recent branding overhaul, Travelshark has captured $5 million worth of funding from a Singapore private equity firm.

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Swiftrank admits brand name is rubbish, changes to TravelShark

travelshark

US and Singapore-based travel site network Swiftrank has taken the dramatic step of completely rebranding after claiming its original name confused customers and was, well, not very cool.

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Is Expedia.com tagline out of date?

expedia where you book

Expedia.com may have outgrown its tagline, “Where you book matters.”

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Travel advertisers use CAPTCHA for branded type-ins

solvemediaphilly

Advertisers, including Expedia, Off & Away and a couple of hotel chains, are supplementing display advertising by using publishers’ CAPTCHA security tools for brand messaging.

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GoGo to launch trip journal service through iZento

izento

Vacation wholesaler GoGo Worldwide Vacations plans to offer a free trip-journal service to its travel agency customers later this year.

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Orbitz launches new US branding campaign and tag line

orbitz

Orbitz launched a new cable television branding campaign to push its hotel business, with the tag line, “When You Orbitz, You Know.”

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Does Twitter have an in-built problem for travel company branding?

A list of the top 20 brands mentioned on Twitter in April 2010 featured companies of all shapes and sizes – from media and technology to clothing and coffee – but unfortunately not a travel firm in sight.

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With acquisition and lofty ambitions in hand, NewTravelco becomes TravelPost

travelpost

NewTravelco, the travel startup formed by ex-Expedia geeks, changed its name to TravelPost.

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Stats – Big travel brands do not dominate natural search in Google

directline SEO results

Some interesting figures from UK digital agency Greenlight Search which shows that size and brand does not matter when it comes to exposure in natural search results.

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Tiger Woods, Lee Westwood, Ernie Els – top golfers love private jet portals and travel tech

netjets

Plenty of attention in recent months has been on Tiger Woods, his indiscretions and whether his sponsors – including the NetJets private jet portal – would stick by him.

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