Marriott Hotels, with over 500 properties in nearly 60 countries, has unveiled a full-on rebrand and rethink of its positioning.
Marriott steps (un)squarely into Starwood territory with rebrand and co-creation platform
June 17, 2013 By 2 Comments
American Airlines unveils new look, enrages mid-century modernists
January 17, 2013 By 6 Comments
The iconic American Airlines logo, which was designed by graphic design logo Massimo Vignelli in 1968, has officially entered the history books as the airline unveils their new livery, logo and overall company aesthetic.
iGoToo changes name to VadoVia after Travelocity claims name too similar to IgoUgo
September 28, 2012 By Leave a Comment
VadoVia is dusting itself down and moving on after online travel agency giant Travelocity took exception to its original name iGoToo.
video advertisements
TravelShark CEO jumps (from) the shark
August 1, 2012 By Leave a Comment
A year on from securing a $5 million funding round, TravelShark CEO Sue Heilbronner has quit the company for a new role with a payment system provider.
Travelshark tries to add more bite with $5M funding round
June 28, 2011 By 1 Comment
Hot on the heels of its recent branding overhaul, Travelshark has captured $5 million worth of funding from a Singapore private equity firm.
Swiftrank admits brand name is rubbish, changes to TravelShark
June 16, 2011 By 3 Comments
US and Singapore-based travel site network Swiftrank has taken the dramatic step of completely rebranding after claiming its original name confused customers and was, well, not very cool.
Advertisement
Is Expedia.com tagline out of date?
March 31, 2011 By 7 Comments
Expedia.com may have outgrown its tagline, “Where you book matters.”
Travel advertisers use CAPTCHA for branded type-ins
October 11, 2010 By 4 Comments
Advertisers, including Expedia, Off & Away and a couple of hotel chains, are supplementing display advertising by using publishers’ CAPTCHA security tools for brand messaging.
GoGo to launch trip journal service through iZento
September 21, 2010 By 1 Comment
Vacation wholesaler GoGo Worldwide Vacations plans to offer a free trip-journal service to its travel agency customers later this year.
Orbitz launches new US branding campaign and tag line
July 15, 2010 By 3 Comments
Orbitz launched a new cable television branding campaign to push its hotel business, with the tag line, “When You Orbitz, You Know.”
