Rough guide to measuring the efficiency (or not) of a hotel reservation call center

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A call center is a highly dynamic operation and often quite complex to manage. But do you know who your best converting reservation agent is?

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Zolv wants to boost call-centre productivity with consumer-facing tool

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Zolv, a company mostly know for its web design skills has been developing technology to help call-centre consultants bring holidays to life for consumers

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Yeah, yeah, yeah, the internet is great for hotels – but please do not neglect the telephone

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Are hotel businesses spending too much time concentrating on their digital channels at the expense of others?

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Rough guide to telephone call tracking in the travel industry

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There is a tremendous amount of online data available to help the travel industry carefully measure their search marketing, SEO or PPC campaigns.

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Amid controversy, Google Africa SME play expands – with Ghana Tourism deal

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The last few weeks haven’t been great for Google, especially for its operations in Africa.

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Reality check for hotels – How good are your telephone sales?

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Do you know the conversion percentage of your hotel’s reservations department?

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Why the travel industry should come out from behind the digital curtain and talk to people

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This morning, I was packing boxes. At the same time, I was thinking about getting someone to help with the processing bit. The packing, the invoicing and other general bits and bobs.

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Five things travel websites could learn from proper customer service

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Research shows that, yet again, travel websites are being severely let down by poor customer service, with email and telephone capability failing across many sites.

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